Back to basics – good old customer service!
Technological and digital advances have changed the way clients communicate with businesses. But has this fast-paced online world hindered the basics of customer service? Are we pouring too much effort into the latest digital fads across multiple channels and forgetting to respond? Are we missing simple opportunities like answering the phone or responding to an email or enquiry form quickly?
01 Sep 2022
When the going gets tough, should the tough stop marketing?
Back in July, the Government was set to tell small businesses to rein in their spending on marketing to save money and survive the cost-of-living crisis.
01 Aug 2022
Do you review your social media bios?
How often do you look at your social media bios, if at all? And when did you last update your photo?
01 Jul 2022
Newsjacking – is there a place for topical marketing in professional services?
Newsjacking is not new. Brands are quick to jump on a big news story, run an advert or post on social media, generating likes and shares and bringing their own name into the spotlight.
01 Jun 2022
Using Social Media to Attract Talent
Clients have increasingly been asking us to use social media and, in particular, LinkedIn as a recruitment tool to help communicate the benefits of working with them and fill current vacancy positions. We are seeing more and more success in our clients’ use of social media when hiring the best talent.
01 May 2022
The Metaverse for professional services firms
The term ‘metaverse’ has been around for 30 years, believe it or not! But most of us have only heard about it relatively recently and maybe only because Facebook rebranded to Meta in November 2021. The term metaverse refers to a virtual or artificial world that you might access through a virtual reality (VR) headset or special glasses, or on your computer.
04 Apr 2022
Why every professional services firm should blog!
Blogging has so many benefits no matter what size your business is - large, small or on your own, blogging is becoming increasingly important to include as part of your marketing strategy. This is especially crucial for the professional services sector - investing the time in blogging can reap huge rewards.
04 Mar 2022
What social media platforms are right for me in 2022?
Well, it’s all about TikTok, isn’t it?!
“No!” I hear you cry, that’s for kids and daft dances… Actually over 70% of TikTok users are over 18!
What other social media platforms should you be looking at in 2022?
07 Feb 2022
New Trends in Professional Services Marketing for 2022
Happy New Year! By now, I’m sure we’d all hoped that the coronavirus pandemic would be well behind us and that ‘back to normal’ would be the ‘new normal’. It looks like we need to continue being aware of possible restrictions on meeting face to face, and in turn make the most of digital marketing opportunities.
07 Jan 2022
Marketing Review 2021
At last, we’ve seen a smidge of normality with face-to-face networking, events and meetings appearing in the second half of this year, but no one could have predicted the ongoing pandemic situation and remote way of working. It’s safe to say, marketing in 2021, has still very much been online.
01 Dec 2021
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Marketing for Professional Services
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