The Metaverse for professional services firms
The term ‘metaverse’ has been around for 30 years, believe it or not! But most of us have only heard about it relatively recently and maybe only because Facebook rebranded to Meta in November 2021. The term metaverse refers to a virtual or artificial world that you might access through a virtual reality (VR) headset or special glasses, or on your computer.
Why every professional services firm should blog!
Blogging has so many benefits no matter what size your business is - large, small or on your own, blogging is becoming increasingly important to include as part of your marketing strategy. This is especially crucial for the professional services sector - investing the time in blogging can reap huge rewards.
New Trends in Professional Services Marketing for 2022
Happy New Year! By now, I’m sure we’d all hoped that the coronavirus pandemic would be well behind us and that ‘back to normal’ would be the ‘new normal’. It looks like we need to continue being aware of possible restrictions on meeting face to face, and in turn make the most of digital marketing opportunities.
Marketing Review 2021
At last, we’ve seen a smidge of normality with face-to-face networking, events and meetings appearing in the second half of this year, but no one could have predicted the ongoing pandemic situation and remote way of working. It’s safe to say, marketing in 2021, has still very much been online.
Why video marketing is a necessity!
Videos are now a very popular choice when it comes to consuming content and many professional services and B2B firms are using video as part of their marketing strategy to raise their profile and increase conversions.
Videos can help to improve engagement and are a useful tool for repurposing work that has already been done such as a blog, website content, email newsletters, presentations, testimonials, case studies and social media.
Are you using Goals in Google Analytics?
Google Analytics is a great way to see how much website traffic you are getting but how do you track when someone has completed a specific action on your website?
With websites having to become more interactive, user friendly and ultimately quickly hook visitors in, many organisations are now investing time and money into conversion rate optimisation (CRO) – see our earlier blog explaining CRO.
Marketing for Professional Services
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