INSIGHTS

Rather than letting it slip by, August is the ideal time to focus on the marketing tasks that often get pushed down the ‘to-do’ list during busier months.

Find out how transcripts, captions, metadata and website copy help AI tools and search engines understand your professional services video content.

How your everyday client work can become powerful marketing content that demonstrates expertise, builds trust, and wins new business.

Website service pages need to answer real client questions and shouldn't be ignored. Professional services businesses can use GEO and AEO to increase their visibility in AI-driven search.

AI is changing how candidates discover employers - often before they ever reach a vacancy page. Find out why professional services firms need to think about AEO and GEO as part of their recruitment visibility strategy.

For many professional services firms, the 'About Us' page is an afterthought, but it can be one of your website's most powerful client-winning tools.

By mid-2025, about one in six people worldwide were using generative AI tools to learn, work, and solve problems, and that number continues to grow. Even though AI has only become mainstream recently, it’s been adopted rapidly across almost every industry, including professional services.

Here is the professional services guide to AI terms every thriving business needs.

Over the past few months, we've had several conversations with professional services firms questioning whether it's worth updating their website this year. With most online searches now conducted through generative AI tools like ChatGPT or Google Gemini, and the rise of zero-click searches, it's a fair question. 

For professional services businesses, the challenge is rarely a lack of ideas; it is deciding which changes will genuinely make an impact and which can safely be ignored. So, at Cal Partners, we’ve done some research, put our heads together, and outlined our shortlist of key marketing predictions (although some are more ‘sure things’) for professional services marketing in 2026.

A year in marketing:  Deep dive into this year’s marketing innovations, highlights, and tips for the next chapter.