INSIGHTS

The way professional services firms connect with clients, prospects and referrers is changing. While word of mouth, SEO rankings, and networking remain important in the industry, social media, particularly video, is quickly becoming the new shop front when it comes to marketing for accountants, lawyers, financial advisers and planners, and surveyors and property professionals.

Cal Partners has been awarded Gold by the Fair Payment Code in recognition of their commitment to quick and fair payments to suppliers.

At Cal Partners, we often highlight being a marketing agency that works exclusively with professional services businesses. Professional services are our niche, and we really like working with them! Here we explore how professional services businesses can leverage an industry niche to their commercial advantage in an increasingly competitive market.

The days of professional services firms relying solely on word-of-mouth referrals have long gone, and having a digital ‘shop window’ is now essential rather than a ‘nice to have’. Discover how blogging fits into your SEO strategy.

Artificial Intelligence (AI) has been at the forefront of technological innovation in the past few years now, but 2025 is shaping up to be a pivotal year for professional services businesses looking to harness its potential.

Businesses increasingly turn to user testing, with 51% of CMOs stating it is a priority investment. Here is how user testing can benefit your professional services business.

Top Marketing Trends for Professional Services in 2025. From advancing AI technologies to shifting client focus and expectations in the age of instant gratification, here is what you should consider in your 2025 marketing strategy to stay ahead of the competition. 

Having worked in professional services marketing for over two years, I have found that these fundamental strands and strategies are universal across all types of professional services marketing. 

We have talked about the importance of professional services firms understanding how to utilise LinkedIn in their marketing strategies for years, and it doesn’t look like we’re about to stop any time soon. 

How do you ensure your message cuts through the noise, speaks directly to your target audience, and converts leads? We take a look at some of the best, most efficient, and cost-effective tactics that law firms can deploy to ensure that they get the most from their marketing strategy.