INSIGHTS

This autumn brings a new chapter at Cal Partners: after 30 years on the mainland, Account Manager Alison has returned home to Northern Ireland. She’ll still be supporting her longstanding clients - just now from across The Sheugh. While Cal Partners remains based in Newcastle upon Tyne, Alison will be working remotely from her new location in County Down. 

We’re thrilled to be celebrating our ten-year anniversary, a whole decade of Cal Partners!

It's hard to believe that what started as a bit of an idea, one of those "one day, maybe..." plans, turned into something real back in 2015 when Chris took the leap and launched Cal Partners.

This month (and, in fact, this year), we’ve been celebrating to reflect and to say a big ‘Thank You!’ to our fantastic clients, suppliers, referrers, advocates and of course team. 

Your firm’s expertise is invaluable only if people can find you. The uptake of AI is driving over 10% growth for queries that have used Answer Engine Optimisation (AEO) and appear in AI Overviews (AIO). Here is everything professional services businesses need to know.

Back in May, I returned to the world of professional services marketing after 10 months of maternity leave following the birth of my (in my opinion, and that of every older couple I meet on the street) GORGEOUS son. A large part of my reintegration to the working world has been catching up with the team and finding out exactly what IS cool in marketing this week – and in some cases, what's really not cool. 

The way professional services firms connect with clients, prospects and referrers is changing. While word of mouth, SEO rankings, and networking remain important in the industry, social media, particularly video, is quickly becoming the new shop front when it comes to marketing for accountants, lawyers, financial advisers and planners, and surveyors and property professionals.

Cal Partners has been awarded Gold by the Fair Payment Code in recognition of their commitment to quick and fair payments to suppliers.

At Cal Partners, we often highlight being a marketing agency that works exclusively with professional services businesses. Professional services are our niche, and we really like working with them! Here we explore how professional services businesses can leverage an industry niche to their commercial advantage in an increasingly competitive market.

The days of professional services firms relying solely on word-of-mouth referrals have long gone, and having a digital ‘shop window’ is now essential rather than a ‘nice to have’. Discover how blogging fits into your SEO strategy.

Artificial Intelligence (AI) has been at the forefront of technological innovation in the past few years now, but 2025 is shaping up to be a pivotal year for professional services businesses looking to harness its potential.

Businesses increasingly turn to user testing, with 51% of CMOs stating it is a priority investment. Here is how user testing can benefit your professional services business.