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Recruitment Marketing

Your client-facing brand is one thing, but your employer brand is another. The candidate experience starts online, from searches to social media and reviews. 

As an employer, it’s your responsibility to offer a strong culture, excellent technical work and great career opportunities – we can help you market this. Attract and retain the best talent pool with our marketing expertise.

What is recruitment marketing?

Recruitment marketing involves promoting your employer brand to make the business an attractive place to work – making the increasingly challenging pool ask the question – ‘Why wouldn’t I want to work there?’. This is very different from the traditional, sales-driven recruitment process. Effective recruitment marketing needs to engage with candidates much earlier on, using a much more proactive and targeted approach to marketing tactics. 

How can I attract the ideal candidate?

To garner the best talent, your recruitment strategy needs to build visibility around your business’ culture. Today’s jobseekers are discerning, and they have many alternative opportunities. The candidate journey may involve looking up existing employees or researching your business’ values. It’s our job to help you tell your story, showcasing how proud your team are to work for the business.

Leveraging social media for candidate engagement

Recruiting can be a challenging, time-intensive and expensive exercise – which is why it’s so important to use the right channels. Growing businesses are increasingly leveraging social media to show potential candidates why they are such a great place to work.

Social media marketing helps to attract the right target candidates into your talent pipeline. Your recruitment marketing campaigns should use social to advertise jobs and promote your brand. When open positions arise, these channels give you the chance to engage with prospective employees on a more personal level.  

Building a talent community with your brand

Your message needs to remain consistent with your business’ wider brand, culture and values. From job descriptions to corporate social responsibility (CSR) initiatives, we’ll help you optimise the entire application process.

We help businesses like yours develop and deploy a tailored recruitment marketing strategy. This could be anything from highlighting your environmental, social, and governance (ESG) schemes to video ‘day in the life’ and colleague content. We’ll also help you build relationships with universities and training providers to demonstrate career progression.  

How we can help your recruitment marketing:
  • Build brand awareness
  • Develop recruitment marketing strategies
  • Manage careers webpage
  • Create LinkedIn job posts
  • Create engaging social media and video content 
  • Manage social media advertising
  • Improve search engine optimisation with the right job titles
  • Track, measure and report on campaign results

Find out more or book your FREE consultation to discuss how we can work together.



Talent acquisition is key to the growth and success of any professional services business. While recruitment can be expensive and time-consuming, retention is even more important. We can help develop your public image and attract top talent.  

Recruitment marketing includes many marketing initiatives. You may try building up your online presence with SEO or advertising job opportunities on organic and paid social media. Similar to a marketing strategy, it starts with research – creating candidate personas to build the right target audience. Then there’s the proactive promotion of current opportunities. Finally, content marketing can showcase career progression and technical quality of the work and clients the business deals with. This may involve videos or interviews with existing employees and clients. 

The majority of your talent network will carry out online research. Demonstrating the culture and values of the business through social media, blogs and videos, as well as entering into collaborations with the likes of universities, creates the foundation of being a business that people want to be a part of, separating you from your competitors in the battle for good talent. On a more practical level, sharing your job posts makes them more visible and increases your chances of reaching the right people. Posting a LinkedIn job or setting up a Facebook advert is a cost-effective way of reaching a large and targeted audience.

With the majority of people using social media and carrying out ‘desktop’ research online, sharing your job posts makes them more visible and increases your chances of reaching and hiring the right people. Social media can be an affordable alternative or addition to other recruitment methods. Posting a LinkedIn job or setting up a Facebook advert is a cost-effective way of reaching a large and targeted audience.

Your recruitment marketing efforts should be shared between HR and the wider business. Everybody has a say in conveying the company values and culture, helping to create a better employee value proposition (EVP). We work closely with HR professionals to promote their business as a great place to work and build a career.

Marketing for Professional Services

Cal Partners

The go-to strategic marketing partner for ambitious professional services