Traditional marketing tends to be offline, such as print advertising, PR, events, in-person networking, conferences, and TV and newspaper advertising. Digital marketing is online marketing, using digital platforms such as social media, websites, Pay-Per-Click (PPC), Search Engine Optimisation (SEO) and online advertising.
Our digital marketing campaigns offer an affordable way to establish and grow your business.
From digital strategy to execution
Your owned media – think websites and social media – gives you prime opportunities to show clients how you can solve their problems. These channels are essential to the customer journey, helping people research professional service providers and benchmark existing suppliers.
Digital marketing strategy services
Our award-winning marketing team will start with an audit. We’ll look at your competition, existing marketing activity and current online presence. We’ll then create a marketing plan using appropriate tools and marketing tactics. These include content generation (blogs, videos, animations, podcasts, webinars), search engine optimisation (SEO), pay-per-click (PPC), social media and conversion rate optimisation (CRO).
Our bespoke digital strategy services help you to increase brand awareness. Often, after carrying out their own online research, your clients will have made up their minds about whether they want to work with you before they’ve even spoken to you – and it all comes down to the strength of your digital presence.
Simply put, the more easily somebody can find you, the cheaper and quicker it will be for you to generate business. Planned and deployed correctly, a digital marketing strategy is a measurable, cost-effective opportunity to reach your target audience.
Speak to Cal Partners today for help with:
- Social Media Marketing
- Content Marketing
- Search Engine Optimisation (SEO)
- Copywriting for SEO
- Pay-Per-Click (PPC)
- Social Media
- Link Building
- Online PR
- Landing Pages
- Biographies & Profiles
Your existing and prospective clients are spending more time than ever carrying out web-based research. Digital media offers a range of high-value marketing channels to reach wider audiences. As marketing professionals, we can track and monitor results in real time, allowing us to adapt campaigns quickly for better results.
Search Engine Optimisation (SEO) is the process of improving various aspects of your website (on page) so that it ranks higher on search engine results such as Google. The role of search engines is to improve the user experience, making sure that those asking questions on Google are quickly and accurately answered.
By improving on-page factors, we can improve our rankings and convert more clicks into clients. There are also off-page factors, such as link building, which helps to establish your reputation online. SEO is one of the most rewarding marketing channels as it provides long-term, cost-effective results.
Keywords are specific words and phrases that people type into search engines. Marketing communications factor in user intent, for example, answering questions or finding a specific branded product. By generating regular content with the right keywords, we can make our users’ journey easier and improve our search engine marketing efforts.
Pay-Per-Click (PPC) is a form of online advertising. Bing or Google Ads are a common example, but we also see paid ads on social networks like Facebook and LinkedIn. Unlike search engine optimisation, which is known as ‘organic’, PPC involves paid advertising. Advertisers pay each time a user clicks on their online advert and is directed to their website or specific landing page.
A landing page is a standalone web page created specifically for a marketing campaign. It is designed to convert website visitors into leads or for a particular purpose, such as a one-off promotion or event sign-up. Landing pages are ideal for attribution, helping to identify which elements of a marketing campaign helped to convert potential clients.
A responsive website is designed to adapt to any screen size. This means it is user-friendly on a variety of devices, such as laptops, desktops, mobile phones and tablets. Responsive websites are essential for digital communications, particularly as they are now a ranking factor for search engines. While a responsive website is mobile-friendly, it is different from a mobile app.
Analytics track and report website traffic or app usage. They measure essential metrics such as lead sources, clicks, time spent on the page and conversions. One of the benefits of digital marketing is that you can measure the success of a campaign. This helps us to address key performance indicators (KPIs) and adjust our marketing tactics, ideal for businesses on a budget.
Marketing for Professional Services
The go-to strategic marketing partner for ambitious professional services