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Social Media Marketing

You know that social media marketing goes beyond vanity metrics. Our job is to help you build your confidence in these incredible channels, complementing your existing digital marketing.

Social media marketing means anything from setups for small businesses to daily social media management. Once you’ve got going, we’ll move on to helping you develop engaging content to increase brand awareness and meet your wider business objectives.

Harnessing the power of a social media marketing strategy

With global reach and constant mobile access, social media cannot be ignored. The key with social is to be consistent – rather than posting once in a while on LinkedIn and hoping to reach your target audience. Your social media posts help to reinforce and build your brand, showcasing your offering to existing and potential clients, as well as to referrers and anyone interested in joining your business.

Pairing social media with strategic marketing campaigns

As a professional service, you can enhance the impact of your content creation with social media. We’ll help you strategically combine online and offline marketing tactics, from trade shows to TikTok videos. We’ll do more than just get you set up on the right social platforms – we’ll also come up with ideas for consistent, engaging content.

And the best part? We won’t let that high-quality content go stale. We’ll invigorate dormant accounts or even create a content calendar to keep your finger on the pulse. Of course, you need to focus on your day job. So let us handle your social media content and keep your brand active 24 hours a day.

How we can help your social media marketing:

  • Social Media Strategy
  • Video, Animation & Imagery
  • Hashtags and Keyword Research
  • Brand Consistency and Tone of Voice
  • User-Generated Content
  • Competitor Analysis
  • Influencer Marketing
  • Paid Advertising e.g., Facebook ads & LinkedIn promoted posts
  • Measuring Performance with Analytics Tools


What is social media marketing?

Social media marketing uses one or several social media platforms to promote your service or product. You can use it to build a community made up of your target audience, whether that’s YouTube subscribers or LinkedIn followers. Social media offers a cost-effective and easily managed way to distribute content, engage with clients and attract the best industry talent.

Successful social media marketing starts the conversation between you and your target audience. You can promote your brand and also engage with your audience. This offers a great opportunity to answer questions or gather feedback. What’s more, it can improve SEO and drive website traffic to increase enquiries. Social channels are complementary marketing tools that give you a chance to be human and establish yourself as a thought leader.

Social listening involves monitoring social media platforms for mentions of your business, competitors and general sector. It helps you engage with your ideal target audience and identify, track and respond to conversations. We can access tools to help analyse how your brand is perceived online.

Social proof is all about herd behaviour – following the crowd. “If everyone else is shopping there, then I should be too.” The term ‘social proof’ describes the idea that people will alter their behaviour based on the experiences of others. Social proof can be found in client reviews, testimonials and social media comments, followers, likes, reposts and shares.

Your social media marketing campaign needs to start with research. We’ll help you spot where your target audience is, whether that’s Facebook, Instagram, LinkedIn or even TikTok. It’s best to start with the most relevant platform for your audience, rather than trying a scattergun approach across all social media networks.

This is a form of digital advertising that allows you to place advertising across social media channels and target them to your ideal audience. You can use tools like LinkedIn, Instagram or Facebook to advertise new services or even showcase them on video. In competitive markets, social media advertising can be effective in reaching wider audiences, particularly as algorithms often change.

Marketing for Professional Services

Cal Partners

The go-to strategic marketing partner for ambitious professional services