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Editorial Practices

Cal Partners Editorial Practices


At Cal Partners, we understand the importance of providing accurate, reliable, and up-to-date information to our clients and website visitors.

As a marketing agency for professional services businesses, we are committed to maintaining the highest standards of editorial integrity in all the content we create and curate on this website.

This includes service information, industry news, and citing any relevant sources in relation to the content we publish on our website.

Our Editorial Practices page outlines our guidelines and principles to achieve this goal.

Content Creation and Curation

Accuracy and Relevance

Our team work together to ensure that all the information on our website is accurate, relevant, and current. We regularly review and update our content to reflect any changes in regulations or industry practices.

Originality and Plagiarism

We are committed to producing original content that reflects our expertise and knowledge in all aspects of professional services marketing including digital marketing, social media, and content marketing.

We have processes in place to avoid plagiarism and ensure that all content is created by the Cal Partners team or is properly attributed to its original source.

Transparency and Objectivity

To maintain transparency and objectivity, our content creators and editors follow a process that includes disclosing any potential conflicts of interest and providing balanced and valuable information.

Readability and Clarity

We strive to make our content accessible to a wide range of audiences by using clear and concise language and providing explanations for jargon when necessary.

Fact-Checking and Source Citing

To ensure the reliability of our content, our editorial team research, fact-checks and verifies the authenticity of all sources used as far as is practicably possible. We cite any relevant sources and provide links to original materials whenever possible.

Content Review and Updates

We regularly review and update the content on our website to ensure it remains accurate and up to date. We also welcome feedback from our clients and website visitors to help us improve the quality of our content.

Data Privacy and Security

We respect the privacy of our clients and website visitors and adhere to strict data privacy and security policies which can be found here.

Feedback and Corrections

Cal Partners is committed to continuous improvement and value the input of our clients and website visitors. If you have any concerns about the accuracy or quality of our content, or if you would like to suggest updates or corrections, please feel free to contact us at


Cal Partners

Benton Park Road 
Newcastle upon Tyne 

Tel: 0333 050 6015


Opening hours

Monday-Friday 9am-5pm

Marketing for Professional Services

Cal Partners

The go-to strategic marketing partner for ambitious professional services