Public relations, or PR, refers to the strategic communication between a business and its stakeholders. As part of wider brand management, PR helps to inform public opinion and raise your business profile. A good public relations strategy will impact everyone, including clients, employees, referees and other external parties.
As one of the most important parts of marketing communications, the right PR can improve media relations and build trust.
Our trained PR professionals will work with your in-house teams to manage your public image. From corporate communications to crisis management, we’ll enhance your brand for your target audience.
Want to get your story heard?
Your message needs to cut through the noise to help you stand out from competitors. So, how can Cal Partners help with this? We’ll start by leveraging our relationships with key media contacts in your field.
Next, we’ll help you build content across a range of print and digital media, as well as TV and radio if needed. We’ll carry out the right market research to ensure we’re speaking to your target audience. Every appearance in relevant media helps to build awareness, generate enquiries and create a positive public image. And when the going gets tough, our crisis communications team are on hand to support you as well.
How our public relations specialists can help you:
- PR Strategy
- Press Relations
- Copywriting
- Social Media & Industry Influencer Relations
- Media & Academic Relations
- Awards Submissions
- SEO and Website Optimisation
- Crisis Management
- Track, measure, and Report on PR campaigns
Our public relations professionals are waiting to hear from you.
FAQs
What can PR do for my business?
PR will help you to raise your profile and portray your business in a good, positive way. By keeping the press informed about your brand, PR can help to foster good relationships with the right audiences. In turn, this may help to increase client and referrer enquiries, improve supplier relations and recruit the best talent.
PR will reinforce your business message, helping to:
- Increase brand credibility
- Attract your target audience
- Demonstrate added value
- Generate quality leads
- Build your brand image
- Attract the best talent to your team
Businesses often feel that getting press coverage is out of their reach. This couldn’t be further from the truth. Our teams specialise in writing press releases that promise engaging content. The right PR firm won’t try and sell your brand – it will give editors an engaging story to grab media attention.
PR agencies already have longstanding relationships with journalists and know what kind of content they like to publish. Our years of experience mean we have a wide range of press contacts, from bloggers to industry news outlets.
We can also help you with the practical side of things, including arranging photos and using the right tone of voice. This is ideal for startups who may not have had much exposure to the press. Equally, it’s helpful for anybody who has an established business but perhaps lacks experience or contacts in the PR industry.
What makes a good press release?
A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information, so there’s no need to write essays. We’ll help you create content tailored to the publication’s style, giving you more chance of getting published. It’s important to accompany the press release with a high-resolution, professional photo. Quotes from key spokespersons will also enhance the piece and increase the chances of publication.
Marketing for Professional Services
Cal Partners
The go-to strategic marketing partner for ambitious professional services