Video Blog

Back in May, I returned to the world of professional services marketing after 10 months of maternity leave following the birth of my (in my opinion, and that of every older couple I meet on the street) GORGEOUS son. A large part of my reintegration to the working world has been catching up with the team and finding out exactly what IS cool in marketing this week – and in some cases, what's really not cool. 

The way professional services firms connect with clients, prospects and referrers is changing. While word of mouth, SEO rankings, and networking remain important in the industry, social media, particularly video, is quickly becoming the new shop front when it comes to marketing for accountants, lawyers, financial advisers and planners, and surveyors and property professionals.

Businesses increasingly turn to user testing, with 51% of CMOs stating it is a priority investment. Here is how user testing can benefit your professional services business.

Top Marketing Trends for Professional Services in 2025. From advancing AI technologies to shifting client focus and expectations in the age of instant gratification, here is what you should consider in your 2025 marketing strategy to stay ahead of the competition. 

How do you ensure your message cuts through the noise, speaks directly to your target audience, and converts leads? We take a look at some of the best, most efficient, and cost-effective tactics that law firms can deploy to ensure that they get the most from their marketing strategy.

Happy New Year! How is it 2024 already?

As we prepare for another year and the inevitable fast-paced way of life, professional services marketing is certainly no different! We have seen a significant shift in the technological and digital advancements in how we market and communicate with clients, prospects, and potential new talent - it can sometimes be a challenge to keep up!