5 stars for SEO: How using online reviews can boost your firm’s SEO strategy
Incorporating online reviews into your search engine optimisation (SEO) strategy can boost your search engine results page (SERP) ranking, show Google that you’re a trustworthy, experienced business, support your keyword research, and increase traffic to your website.
Online reviews – the good, the bad and the “violates company policy”
Online reviews are simply a modern version of ‘word of mouth’, something professional services firms have always relied upon. According to statistics, 93% of people read online reviews before they make a purchase. That makes your business reviews an asset worth building and looking after.
Back to basics – good old customer service!
Technological and digital advances have changed the way clients communicate with businesses. But has this fast-paced online world hindered the basics of customer service? Are we pouring too much effort into the latest digital fads across multiple channels and forgetting to respond? Are we missing simple opportunities like answering the phone or responding to an email or enquiry form quickly?
Using Social Media to Attract Talent
Clients have increasingly been asking us to use social media and, in particular, LinkedIn as a recruitment tool to help communicate the benefits of working with them and fill current vacancy positions. We are seeing more and more success in our clients’ use of social media when hiring the best talent.
Marketing for Professional Services
The go-to strategic marketing partner for ambitious professional services