Skip to main content Skip to footer

Accountancy Case Study



  • The accountancy firm had developed an extensive range of valuable content and resources for the SME market.
  • The client was keen to leverage this valuable content to reach a much wider geographical and sector audience and generally build their profile as industry thought leaders.
  • Busy with the “day job” of managing workload, dealing with their own clients and fee-earing and in the absence of an inhouse marketing resource, the team was never able to crystallise their ambitious and innovative marketing ideas. 

What we did 

  • We converted the valuable content and resources into a series of easy to follow and digestible infographic videos. 
  • We set up an easy to use webinar platform for the client to use as another means of delivering the valuable content and demonstrating thought leadership, as well as capturing leads.
  • The videos and webinars were promoted to specifically targeted SME audiences through paid LinkedIn promoted posts and Facebook advertising.
  • We also concurrently ran an on and off page SEO project, including keyword research, redrafting pages, meta data, external/internal link-building campaign, keyworded blogs as well as inclusion of the newly generated video content. 

Marketing for Professional Services

Cal Partners

The go-to strategic marketing partner for ambitious professional services