Marketing to Attract the Best Talent to Professional Services Businesses
Last year, we wrote about helping clients to use social media, particularly LinkedIn, as a recruitment tool for their professional services business. It’s not just as simple as posting a job vacancy from time to time – social media is an often overlooked way to engage with potential recruits through showcasing the benefits of working at your firm, highlighting its technical expertise, culture and values, as well as reassuring your existing team that they’re in the right place.
Using Social Media to Attract Talent
Clients have increasingly been asking us to use social media and, in particular, LinkedIn as a recruitment tool to help communicate the benefits of working with them and fill current vacancy positions. We are seeing more and more success in our clients’ use of social media when hiring the best talent.
Why video marketing is a necessity!
Videos are now a very popular choice when it comes to consuming content and many professional services and B2B firms are using video as part of their marketing strategy to raise their profile and increase conversions.
Videos can help to improve engagement and are a useful tool for repurposing work that has already been done such as a blog, website content, email newsletters, presentations, testimonials, case studies and social media.
Managing online accounts
Recently, we worked with a client whose firm had been completely rebranded. New website, new domain, new email addresses. Unfortunately, before the old accounts disappeared, they didn’t update Google My Business, Twitter or Facebook.
These accounts were registered to an email address that no longer existed, meaning login details couldn’t simply be updated – passwords couldn’t be recovered, and email addresses couldn’t be changed.
Marketing for Professional Services
The go-to strategic marketing partner for ambitious professional services