Social Media Marketing
Unlocking the Power of Social Proof: Tips for Maintaining Momentum
We can all agree that the power of social proof cannot be underestimated. Social proof is the concept that others influence people's decision-making. We have previously explored what social proof is and how you can and should incorporate it into your marketing plan.
You will have no doubt seen how social proof can affect a business, whether positively or negatively. Have you ever bought something because a celebrity endorsed it, or have you read a rave review? Equally, have you had second thoughts after seeing negative feedback or a one-star review online?
Marketing to Attract the Best Talent to Professional Services Businesses
Last year, we wrote about helping clients to use social media, particularly LinkedIn, as a recruitment tool for their professional services business. It’s not just as simple as posting a job vacancy from time to time – social media is an often overlooked way to engage with potential recruits through showcasing the benefits of working at your firm, highlighting its technical expertise, culture and values, as well as reassuring your existing team that they’re in the right place.
The Power of Authenticity in the Face of AI
As technology advances, it's easy to get caught up in the convenience and efficiency it brings. Artificial Intelligence (AI) is revolutionising every corner of our lives, and as we've seen in many news articles, experts suggest that it may be misused or even threaten jobs.
5 stars for SEO: How using online reviews can boost your firm’s SEO strategy
Incorporating online reviews into your search engine optimisation (SEO) strategy can boost your search engine results page (SERP) ranking, show Google that you’re a trustworthy, experienced business, support your keyword research, and increase traffic to your website.
Online reviews – the good, the bad and the “violates company policy”
Online reviews are simply a modern version of ‘word of mouth’, something professional services firms have always relied upon. According to statistics, 93% of people read online reviews before they make a purchase. That makes your business reviews an asset worth building and looking after.
Marketing for Professional Services
The go-to strategic marketing partner for ambitious professional services