A paid search model that places your accounting services at the top of search results when people look for help. You pay per click and optimise for quality leads and CPA.
We plan, build, and manage PPC campaigns for accounting firms so you reach local businesses and individuals at the moment they search. The outcome: more qualified enquiries, predictable lead flow, and a lower CPA with clear reporting.
Tell us your services, locations, and goals. We will propose a PPC strategy for your firm.
Why PPC works for accounting firms
- Capture demand now: reach people searching for tax returns, bookkeeping, payroll, VAT, audits, and advice.
- Control budget and scale: start small, scale on proven keywords and locations.
- Track real results: calls, forms, and proposals linked to ad spend.
PPC advertising strategies for accountants and their benefits
- Search campaigns for bottom funnel intent: “accountant near me”, “tax return accountant”, “CIS accountant”, “Xero accountant”. Benefit: immediate lead volume.
- Local PPC with location and call extensions: surface your firm at the top of local results. Benefit: higher conversion rates.
- Practice area ad groups: tax, payroll, VAT, start ups, CIS, audits. Benefit: relevant copy and landing pages that improve Quality Score.
- Remarketing and Customer Match: stay visible to website visitors and past contacts. Benefit: lower cost per lead and more proposals accepted.
- Competitor and brand defence: protect your name and win consideration. Benefit: retain clicks that would leak to rivals.
- Seasonal campaigns: January tax, year end, Companies House deadlines. Benefit: timely spikes in enquiries.
How to effectively implement PPC campaigns for accounting firms
- Research: map services to keywords, locations, and audience segments.
- Structure: single theme ad groups, tight match types, negatives to filter poor traffic
- Ad copy: clear value, pricing signals where possible, strong CTAs.
- Landing pages: fast, mobile first pages with service proof and simple forms.
- Tracking: call tracking, form events, CRM integration, offline conversion import
- Optimisation: add negatives, adjust bids by location and device, test copy and pages, automate with rules.
- Reporting: weekly performance, monthly experiments, and next actions.
What we do: PPC management for accountants
- Account setup and audits
- Keyword research and match strategy
- Ad copywriting and asset creation
- Landing page design and CRO
- Conversion tracking and analytics
- Ongoing bid and budget management
- Monthly reporting with actions
Typical outcomes
- More calls and qualified enquiries from local businesses
- Better conversion rate from improved page quality
- Lower CPA as waste is removed and Quality Scores rise
Example campaign structure
Tax and compliance: tax return accountant, self assessment accountant, VAT accountant, PAYE and payroll services
Business accounting: bookkeeping services, management accounts, small business accountant, start up accountant
Sector niches: ecommerce accountant, construction accountant CIS, healthcare accountant, contractor accountant
Brand and competitor: your firm name, close competitors, misspellings
Landing page checklist for accountants
- Clear service proposition above the fold
- Trust elements: ACCA or ICAEW badges, reviews, client logos
- Pricing signals or packages where appropriate
- Simple form and phone number with call tracking
- FAQs for objections such as fees, timing, and onboarding
- Page speed: pass Core Web Vitals on mobile
Why choose Cal Partners
- Sector expertise: professional services focus with accounting firm experience
- Full funnel approach: PPC, landing pages, and conversion optimisation
- Transparent management: clear reporting and actions every month
FAQs
How much should an accounting firm spend on PPC?
Start with a focused test budget of £1,000 to £3,000 per month. Scale spend in locations and services that hit target CPA.
Google Ads for high intent search. Microsoft Advertising can add cost effective reach. Paid social can support remarketing and lead forms.
Traffic and leads can start within days once tracking and landing pages are ready. CPA usually improves across the first 4 to 8 weeks.
Do you write ad copy and build landing pages?
Yes. We handle ad creative, extensions, and landing pages so quality and conversion improve.
Can you work with CPAs and UK firms?
Yes. Whether you are a CPA, an accountancy practice, or a multi office firm, we tailor campaigns to your services and locations.
We target by radius, city, or postcode areas. We use location and call extensions to improve local performance.
Marketing for Professional Services
Cal Partners
The go-to strategic marketing partner for ambitious professional services