How to get the best from LinkedIn – be active
14 Aug 2019
It’s not what you say, it’s what your clients say that matters
Time after time, particularly in the professional services sector, you will read or hear stories about a firm itself - talking about how good they are. Potential clients are more interested in what your clients have to say about you as opposed to what you have to say about yourself.
01 Aug 2019
Attracting ideal clients to your business
As your business develops over time, there will inevitably be change. How often do you sit down and take stock of what the next change might be?
But what about your clients? Have they changed over time too? And how do you identify who your ideal client is?
16 Jul 2019
How to get the best out of LinkedIn – Company Pages
In this second update of our LinkedIn series, we will be looking at company pages and how to make the most out of your LinkedIn company page.
29 May 2019
How to get the best out of LinkedIn – Recommendations
If you already have a LinkedIn profile, and are familiar with posting updates and building your network, are you now wondering what else can LinkedIn do for you?
We will be bringing you a series of LinkedIn features that you can use to improve your profile.
Our first update shows you how to receive and provide recommendations.
24 May 2019
DON'T REST ON YOUR LAURELS WITH MARKETING - FEATURED IN THE NEECC KNOWLEDGE BLOG
Featuring in the North East England Chamber Knowledge blog, we explain why it is important to maintain marketing momentum, but also to keep an eye on the constantly evolving marketing tools, tactics and strategies.
23 May 2019
Are you bringing your marketing to life?
2019 has seen a surge in the use of video on social media platforms and it is now a focal point in many marketing strategies.
With smartphones and technology, it has never been easier to create cost-effective videos, and these are a great way of demonstrating a company’s story in an entertaining and engaging style.
21 May 2019
Marketing life does go on
When I returned from maternity leave after 9 months, I wasn’t quite sure what to expect in the world of marketing, social media and digital marketing.
Apart from coming back to work and remembering how to write an email (to name but a few basic functions), I was apprehensive about the pace and would change be so great that it’s completely new and different. Would there be more social media platforms, would email marketing end, and would automation define everything?
16 Apr 2019
Don't rest on your laurels at digital marketing
Firms who invest in effective digital marketing such as social media, pay per click (PPC) and search engine optimisation (SEO) can often see great results within a relatively short space of time. Through easily trackable analytics, it is easy to see the actual impact of this increased marketing activity. In turn, brand awareness grows, the number of new enquiries increases and the business expands. But what happens if you stop marketing because you're too busy?
25 Mar 2019
Networking or Not Working?
“I’m too busy doing the day job!” “I haven’t got time for networking!” People have different views on taking time out from fee earning to meet new prospects and build on business relationships. In this blog, we talk about the advantages of networking for your professional services firm.
03 Dec 2018
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