Chartered Marketing and Business Development Consultants for Professional Services
Working in true partnership with professional services organisations we deploy our experience of marketing, digital marketing and business development to enable them to attract and retain their ideal client base. Cal Partners work as consultants on a project specific or retainer basis delivering the following solutions:
Formulating and executing a results driven business development strategy to achieve your objectives be it to attract more clients, penetrate new markets or launch new products.
Guiding you through the vast array of techniques and tools to gain the most return from your marketing spend, centred on realistic, results driven and robust marketing planning.
Ensuring that traditional marketing and business development activities and objectives dovetail with digital strategies generating effective return on investment.
Tenders and Bids
Finding suitable tenders, evaluating whether they are worthwhile and the often urgent pulling together of resources and bid teams.
The process by which an organisation turns ideas and plans into a reality through goal setting, milestones and task ownership - making things happen.
Using industry insight, listening to clients and internal communications to inform business development and marketing strategies.
Recruitment and Outsourcing
Helping you find the right people for business development and marketing roles in your organisation as well as ensuring that you gain best value from external suppliers.
Professional Services Clients
Cal Partners can assist a range of professional services organisations with their marketing, digital marketing and business development strategies including solicitors, conveyancers, barristers, patent and trade mark attorneys, law costs draftsmen, accountants, insolvency practitioners, independent financial advisers and planners, land agents, estate agents, management consultants, recruitment agencies, digital agencies, website designers, software developers, mediators, arbitrators, brokers and surveyors.
With a background in the delivery of legal services and law firm management, combined with our digital experience, Cal Partners have assisted established, as well as start-up legal technology (LawTech) suppliers, providing a bridge between the often vastly separate traditional legal and tech worlds.
Business Development: after gaining a detailed understanding of the professional services business and its target audience, developing a bespoke, results driven business development strategy to acquire and retain quality clients.
Marketing: providing experience and support through the extensive range of marketing strategies and tactics, with a focus on the unique challenges that professional services providers face.
Digital Marketing: through website design, SEO, PPC, social media, content generation and email marketing, effectively combining conventional marketing and business development activities with digital marketing.
Tenders & Bids: giving professional services firms the ability to find and then tender for high value work by providing an outsourced bid team.
Project Management: providing a structured framework to ensure the prompt and cost effective delivery of marketing and business development projects.
Research: using professional services industry experience and insight as a basis of business development and marketing strategies.
Recruitment & Outsourcing: helping to find the appropriate staff to undertake business development and marketing roles in an organisation, in addition through rigorous procurement, due diligence and negotiation, obtaining best value from external suppliers.
Corporate Social Responsibility: helping to incorporate CSR as an adjunct to marketing and business development objectives in addition to engaging and attracting quality staff and clients.
Cal Partners is a registered provider with innovation company, RTC North, which delivers the ‘Designing Better Business’ programme. Designing Better Business is a service part funded by the European Regional Development Fund and, through the programme, eligible companies can apply for grant funding to work with external experts.
Cal Partners is also a registered provider for the NBSL’s North East Business Support Fund helping businesses to improve their competitiveness.