Business Development

Most business leaders have a ‘black book’ bursting at the seams or LinkedIn connections in the thousands, and within these are most likely going to be some incredible opportunities for amplifying thought leadership content.

Technological and digital advances have changed the way clients communicate with businesses. But has this fast-paced online world hindered the basics of customer service? Are we pouring too much effort into the latest digital fads across multiple channels and forgetting to respond? Are we missing simple opportunities like answering the phone or responding to an email or enquiry form quickly?

Back in July, the Government was set to tell small businesses to rein in their spending on marketing to save money and survive the cost-of-living crisis.

How often do you look at your social media bios, if at all? And when did you last update your photo?

The term ‘metaverse’ has been around for 30 years, believe it or not! But most of us have only heard about it relatively recently and maybe only because Facebook rebranded to Meta in November 2021. The term metaverse refers to a virtual or artificial world that you might access through a virtual reality (VR) headset or special glasses, or on your computer.

Happy New Year! By now, I’m sure we’d all hoped that the coronavirus pandemic would be well behind us and that ‘back to normal’ would be the ‘new normal’. It looks like we need to continue being aware of possible restrictions on meeting face to face, and in turn make the most of digital marketing opportunities.

At last, we’ve seen a smidge of normality with face-to-face networking, events and meetings appearing in the second half of this year, but no one could have predicted the ongoing pandemic situation and remote way of working. It’s safe to say, marketing in 2021, has still very much been online.

Videos are now a very popular choice when it comes to consuming content and many professional services and B2B firms are using video as part of their marketing strategy to raise their profile and increase conversions.

Videos can help to improve engagement and are a useful tool for repurposing work that has already been done such as a blog, website content, email newsletters, presentations, testimonials, case studies and social media.

As long-term LinkedIn members, we’ve noticed many changing trends across the platform, including what to post, how to engage with others and why you're there in the first place. Everyone has an opinion. But we ask 'Has LinkedIn lost its way?'

With the ever-increasing technological advancements, especially through automation, organisations are risking falling into the trap of presenting themselves as robots rather than humans. Social media, in particular, is flooded with content, making it increasingly difficult to stand out and connect to a target audience. Covid 19 especially has made us more distant than ever, with endless Zoom calls replacing face to face meetings and events, businesses may have started to lose the ‘human touch’ and now is the time to embrace a more personal experience to reconnect with their target audience.