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Chris Lucarelli, Director

Chris Lucarelli - Chartered Marketer at Cal Partners, Newcastle

Chris is a Chartered Marketer and Chartered Institute of Marketing (CIM) Member. Chris has a law degree from Northumbria University, qualified as a solicitor in 1995 and subsequently became a partner. In each of his roles, as well as managing a significant litigation practice, he was heavily involved in marketing and business development.

Realising that the legal market was on the brink of seismic change was a catalyst for Chris to galvanise his passion for professional services marketing and business development and study towards CIM qualifications, culminating in the completion of the CIM Professional Postgraduate Diploma in Marketing. Chris was presented with the Top International Student award by the then CIM President, Lord Heseltine and Certificate of Merit from The Worshipful Company of Marketors’ Charitable and Educational Trust.

With traditional and online marketing becoming inextricably linked, Chris completed the Post Graduate Diploma in Digital Marketing with the Digital Marketing Institute.

Chris was a Senior Business Development Manager at one of the largest personal injury solicitor firms in the UK. He worked closely with insurers, brokers and blue-chip companies as well as taking an active role in new product development.

Chris then worked as a Business Development and Marketing Manager at a leading barristers' chambers. He oversaw a period of unprecedented growth, engaging with a wide range of prospects and clients including high street as well as national and international law firms, insurers, in house legal teams at corporates, police authorities, local authorities, NHS Trusts, school academies, land agents, the Crown Prosecution Service, the military, trades unions, Central Government including the Government Legal Department and agencies such as the Marine Management Organisation, Environment Agency, Health and Safety Executive and professional regulatory bodies such as the General Medical Council, Health and Care Professions Council, Nursing and Midwifery Council.

Given the tasks he was involved with, from large tendering exercises to event management, marketing campaigns, new product development, social media strategy and website builds, Chris recognised the value of robust project management skills and qualified as a Prince2 Project Manager.

Chris was a Board member of Young Enterprise North East & Cumbria between 2015 - 2019. Young Enterprise is a leading UK business and education charity supporting young people through practical employability and financial education programmes. 

Email Chris:
Tel: 07557 227 429

CIM Chartered Marketer

Cal Partners

Benton Park Road 
Newcastle upon Tyne 


Because Chris previously worked in the legal industry, he was quickly able to identify potential opportunities which we hadn't even considered, and he was also able to consider the potential challenges we might face. His knowledge and insight have proven to be invaluable.

Rosalind Danson, EMG Solicitors

Chris helped us with a rapid turnaround project. He quickly understood the brief and ensured prompt delivery.

Andrew Marsh, Marsh Business Transformation Ltd.

We are a specialist marketing, digital marketing and social media agency and business development consultancy working with you to attract ideal clients to your professional services firm.