Virtual Marketing

In this current climate, marketing has never been so important. 

Usually, marketing is the first thing that many professional services firms cut or stop during challenging times. Businesses should in fact do the opposite and maintain their current marketing budget and/or increase their marketing activity. 

Uncertainties caused by the pandemic should give business owners and firms an opportunity to look at how they maintain and grow their business.

Professional Services firms (what is considered a more traditional sector) might face more problems than others transitioning to an online approach. Fortunately, with the digital age, some are more up to speed than others, especially when it comes to their digital marketing strategy.

Firms are having to quickly adapt to manage their work, staff and clients and as we move towards a purely digital and remote way of working, so too does our marketing.

So, what should I do?

We have been working with our clients, advising and helping them to keep connected with their audience through digital and virtual online marketing. 

Here are some of the ways you can achieve this:

• Social Media - From content generation, ramping up posts and scheduling to social media advertising campaigns, we can make sure you send out the right message with a consistent and 'business as usual' presence sensitively and with the right tone of voice.
• Digital Marketing - Be it through webinars, podcasts, video, animation, blogging and thought leadership content, we can help steer you in the right direction to raise your profile and stand out as experts in your sector. 

Award winning Cal Partners can audit your current marketing and online activity and build a realistic strategy to suit your business needs, maximise potential to connect with your target audience and stand out from the competition. 

Find out more or book in your FREE consultation to explore how we can work together.