“Chartered status is present in most industries and is recognised internationally. It can enable you to stand out from your peers, secure new opportunities as you work your way through your marketing career, and demonstrates you stay up to date and relevant.” Cal Partners celebrates Alison O'Neill gaining Chartered Marketer status.
2021 Trends for Professional Services Marketing
If we want to take anything away from such a challenging year, being agile and digital savvy are key for any business.
The world of marketing has changed for many businesses and in particular professional services firms such as solicitors, barristers, accountants, chartered surveyors and financial advisers.
Today’s top digital marketing priorities for professional services firms
The professional services sector is rapidly changing due to the ongoing uncertainty in the current coronavirus climate and remote way of working. We are now seeing firms embracing and developing a digital marketing strategy to increase brand awareness, stand out from competition and connect with current and prospective clients.
As there are many benefits of digital marketing, it might be difficult to determine the most effective channel for your firm, what will bring the most return on investment and fits within budget. It is important to consider what it is you want to achieve to help determine the right strategy for you. We have outlined some of the most effective ways to generate great results.
Which social media platform is best for me? A beginners guide...
This is, without a doubt, a well-Googled question! And there are, not surprisingly, a multitude of ‘answers’ – opinions, really. In this blog, we’ll take a look at a number of social media platforms from the perspective of professional services firms and offer some tips on time management, content creation and overall objectives.
Top Tips for your Email Newsletter
There is often a lot of debate surrounding email newsletters – Does anyone read them? Is social media a better platform building connections? In fact, email can be a very effective way to connect with your target audience.
Having a mailing list means you have already captured ‘interested’ parties from your target audience and having subscribers means they do want to receive updates from you.
The power of Social Proof
Social proof is all about herd behaviour – following the crowd. “If everyone else is shopping there, then I should be too.” “They can’t all be wrong, can they?” How can you stand out from the crowd and help prospective clients choose your business over your competitors?
How to Run Remote Workshops
As we are now all getting used to a ‘new normal’ and remote way of working, webinars have become for many, a big part of their routine. With so many online presentations, whether you are the presenter or participant watching, we might find ourselves getting a little tired of them and what to do next for a subject matter, especially in the professional services sector.
It is important, with any digital marketing strategy to keep things moving and fresh. With face to face events unlikely to happen anytime soon, shaking up your online webinar to more of an interactive workshop can help to engage participants and keep the audience’s attention and energy level.
Q&A with Chris Lucarelli in North East Times
Director of Cal Partners, Chris Lucarelli, features in North East Times - The Indie Series. Chris talks through the rewards and challenges of setting up and running a business in the region and offers some ideas to those thinking of going it alone. You can read the full Q&A here. ...
Virtual Marketing and the New Normal
In the professional services world, there seems to be a definite air of optimism, with new enquiries on the increase and home workers either gradually returning to their offices or now fully set up at home ready to carry on working remotely. So, what have we learnt from the last 12 weeks since the country went into lockdown?
Camera shy? Is there an Alternative to Webinars?
There is no denying that relaying complex or technical information through the written word can be difficult. Hearing someone explain it, and seeing it illustrated with diagrams or images, often resonates better with the audience and helps get the message through.
But what do you do if you are not keen on webinars, either live or pre-recorded, where your face is visible to the audience, and you feel every fidget will be exaggerated by your nervousness?