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Social Media

“I’m too busy doing the day job!”  “I haven’t got time for networking!” People have different views on taking time out from fee earning to meet new prospects and build on business relationships. In this blog, we talk about the advantages of networking for your professional services firm.

Blogs and articles take time to research and craft, so why not maximise that effort by ‘repurposing’ them?  Repurposing doesn’t only apply to blogs or news articles, though.  Tweets or Facebook posts might feel more throwaway, but they don’t have to be.  And what do you do with client feedback, testimonials or slide decks and notes you may have spent hours putting together for a presentation?

At the inaugural North East Marketing Awards 2018, Cal Partners won the Agency of the Year (under 20 employees) category. The event took place on the evening of Thursday 18th October at The Biscuit Factory, Stoddart Street, Newcastle and was attended by marketing industry leaders from across the region. As well as being finalists for the Agency of the Year Category, Cal Partners' founder and director, Chris Lucarelli, was also a finalist in the Marketing Director of the Year category.

It is easy to underestimate the vital role social media plays in the recruitment process, particularly in professional services.  During our own recent experience of hiring a new member of the team, we were surprised by how many candidates, when asked why they applied for the role, responded by saying that they liked what our company was doing on social media.

Client reviews can be a powerful influence and help towards the success of a business through its reputation, profile and brand.  Reviews are particularly useful within the professional services sector.  With a lot of firms offering and selling the same or similar service, it can be a very competitive market and difficult to differentiate.  Client reviews provide credibility, proof that what you are saying is true and promote the added value that you offer – reducing the risk that the potential client is taking in using you.

Social media schedulers and planning tools have been a life saver when it comes to planning posts, automatic reposting and most importantly saving the time it takes to log in and doing it every day.

To stand out from all the white noise on social media, content must now be more engaging and interesting than ever before. With the recent Twitter changes banning bulk tweets and same posts across duplicate accounts, is scheduling now becoming a thing of the past?

Professional services firms such as lawyers, accountants, and surveyors are increasingly seeing the value in having a strong social media presence to raise their profile, attract new work and talented new recruits. Against that, they are often too busy with their day job to be able to dedicate the time to an effective social media campaign needs. One option is to engage an external company to manage social media – something that those in the professional services industry rightly regard as very risky.  

The professional services sector has seen a huge shift in the way it markets itself with social media starting to play a key role. As with any marketing activity, strategy is essential - setting and identifying objectives and metrics. We have all seen examples of the wrong use of content, inappropriate tone and inconsistency on a firm’s social media platforms.

We are a specialist marketing, digital marketing and social media agency and business development consultancy working with you to attract ideal clients to your professional services firm.