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Social Media

Google Analytics is a great way to see how much website traffic you are getting but how do you track when someone has completed a specific action on your website?

With websites having to become more interactive, user friendly and ultimately quickly hook visitors in, many organisations are now investing time and money into conversion rate optimisation (CRO) – see our earlier blog explaining CRO.

With the ever-increasing technological advancements, especially through automation, organisations are risking falling into the trap of presenting themselves as robots rather than humans. Social media, in particular, is flooded with content, making it increasingly difficult to stand out and connect to a target audience. Covid 19 especially has made us more distant than ever, with endless Zoom calls replacing face to face meetings and events, businesses may have started to lose the ‘human touch’ and now is the time to embrace a more personal experience to reconnect with their target audience.

Whilst it does take time and effort to boost SEO rankings, you need to have great content to attract prospective clients to your website and keep them there! It makes more sense to invest time in producing great content and achieve results than wasting time on writing poor content and seeing no return.

Today, most people would agree that thriving businesses need to invest in marketing to attract new clients, maintain existing relationships, raise profile and stand out from the crowd.

With 2020 being such an extreme and difficult year, many businesses struggled financially, and marketing may have been the first thing to be cut or stopped.

As much as we aspire to be like a social media influencer, we aren’t all exactly comfortable in front of a camera, especially when we are talking about ourselves. With the ever-increasing digital shift and need to communicate online as well as the pressure to keep ahead of the game and bring our marketing to life, being in front of camera is now a necessity. Creating video content can generate business opportunities as well as build brand awareness, generates social proof and boost search engine optimisation (SEO).

“Chartered status is present in most industries and is recognised internationally. It can enable you to stand out from your peers, secure new opportunities as you work your way through your marketing career, and demonstrates you stay up to date and relevant.” Cal Partners celebrates Alison O'Neill gaining Chartered Marketer status.

If we want to take anything away from such a challenging year, being agile and digital savvy are key for any business.

The world of marketing has changed for many businesses and in particular professional services firms such as solicitors, barristers, accountants, chartered surveyors and financial advisers.

The professional services sector is rapidly changing due to the ongoing uncertainty in the current coronavirus climate and remote way of working. We are now seeing firms embracing and developing a digital marketing strategy to increase brand awareness, stand out from competition and connect with current and prospective clients.

As there are many benefits of digital marketing, it might be difficult to determine the most effective channel for your firm, what will bring the most return on investment and fits within budget. It is important to consider what it is you want to achieve to help determine the right strategy for you. We have outlined some of the most effective ways to generate great results.

This is, without a doubt, a well-Googled question!  And there are, not surprisingly, a multitude of ‘answers’ – opinions, really.  In this blog, we’ll take a look at a number of social media platforms from the perspective of professional services firms and offer some tips on time management, content creation and overall objectives.

We are a specialist marketing, digital marketing and social media agency and business development consultancy working with you to attract ideal clients to your professional services firm.