Recruitment

Firms who invest in effective digital marketing such as social media, pay per click (PPC) and search engine optimisation (SEO) can often see great results within a relatively short space of time. Through easily trackable analytics, it is easy to see the actual impact of this increased marketing activity. In turn, brand awareness grows, the number of new enquiries increases and the business expands.  But what happens if you stop marketing because you're too busy?

It is easy to underestimate the vital role social media plays in the recruitment process, particularly in professional services.  During our own recent experience of hiring a new member of the team, we were surprised by how many candidates, when asked why they applied for the role, responded by saying that they liked what our company was doing on social media.

The team at Newcastle based specialist marketing agency and business development consultancy for professional services, Cal Partners, has expanded with the appointment of Marketing Executive, Alison O’Neill.