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Videos are now a very popular choice when it comes to consuming content and many professional services and B2B firms are using video as part of their marketing strategy to raise their profile and increase conversions.

Videos can help to improve engagement and are a useful tool for repurposing work that has already been done such as a blog, website content, email newsletters, presentations, testimonials, case studies and social media.

As long-term LinkedIn members, we’ve noticed many changing trends across the platform, including what to post, how to engage with others and why you're there in the first place. Everyone has an opinion. But we ask 'Has LinkedIn lost its way?'

Director of Cal Partners, Chris Lucarelli, features in North East Times - The Indie Series.  Chris talks through the rewards and challenges of setting up and running a business in the region and offers some ideas to those thinking of going it alone.  You can read the full Q&A here.  ...

Recently, we worked with a client whose firm had been completely rebranded. New website, new domain, new email addresses. Unfortunately, before the old accounts disappeared, they didn’t update Google My Business, Twitter or Facebook.

These accounts were registered to an email address that no longer existed, meaning login details couldn’t simply be updated – passwords couldn’t be recovered, and email addresses couldn’t be changed.

 

On Thursday 6th February, Cal Partners’ Director, Chris Lucarelli will be presenting at the ACCA Northern Counties and AAT Networking Event.

This session is to learn more about marketing in the accountancy world and how to attract your ideal clients.

With uncertainty around Brexit cited as the main cause, the past 3 years have been tough for many businesses. When times are tough, some businesses reign in their spend on marketing, events and even staff training. But these are the very things that set you apart from your competitors during challenging times and help attract new work and the best talent, the lifeblood of any professional services business. How much will you invest in your business in 2020?

Specialist award-winning marketing agency for professional services, Cal Partners is celebrating an outstanding year of achievements.

Cal Partners marked its four-year anniversary in September and has expanded considerably, doubling in size, income, revenue and profit since it began in 2015.

In October 2018, Cal Partners took home a sparkling trophy from the inaugural North East Marketing Awards, after a fun-filled evening at the Biscuit Factory in Newcastle upon Tyne. We had been awarded Marketing Agency of the Year (Under 20 Employees), an award we never really believed we would win.

As we rapidly approach the end of another year, what are the emerging digital marketing trends for 2020 and more importantly what should professional services firms consider implementing in their strategy.

We look back at what has stood out in 2019 and what to focus on in 2020.

How many years ago did you set up your LinkedIn profile?  When was the last time you updated it?  How active are you on it? If you are not seeing results from being on LinkedIn, perhaps it’s time to review how you are using it.  For many years, people saw LinkedIn as nothing more than a place to post the equivalent of a CV: they added details of their education, work history a ...

We are a specialist marketing, digital marketing and social media agency and business development consultancy working with you to attract ideal clients to your professional services firm.