Director of Cal Partners, Chris Lucarelli, features in North East Times - The Indie Series. Chris talks through the rewards and challenges of setting up and running a business in the region and offers some ideas to those thinking of going it alone. You can read the full Q&A here. ...
Managing online accounts when you sell or rebrand your business
Recently, we worked with a client whose firm had been completely rebranded. New website, new domain, new email addresses. Unfortunately, before the old accounts disappeared, they didn’t update Google My Business, Twitter or Facebook.
These accounts were registered to an email address that no longer existed, meaning login details couldn’t simply be updated – passwords couldn’t be recovered, and email addresses couldn’t be changed.
Cal Partners’ Director headlining ACCA Northern Counties and AAT Networking Event
2020 - New Year, New Decade, New Opportunities
With uncertainty around Brexit cited as the main cause, the past 3 years have been tough for many businesses. When times are tough, some businesses reign in their spend on marketing, events and even staff training. But these are the very things that set you apart from your competitors during challenging times and help attract new work and the best talent, the lifeblood of any professional services business. How much will you invest in your business in 2020?
Another Triumphant Year for Cal Partners
Specialist award-winning marketing agency for professional services, Cal Partners is celebrating an outstanding year of achievements.
Cal Partners marked its four-year anniversary in September and has expanded considerably, doubling in size, income, revenue and profit since it began in 2015.
Marketing Agency of the Year – one year on…
In October 2018, Cal Partners took home a sparkling trophy from the inaugural North East Marketing Awards, after a fun-filled evening at the Biscuit Factory in Newcastle upon Tyne. We had been awarded Marketing Agency of the Year (Under 20 Employees), an award we never really believed we would win.
2020 – What’s Next for Digital Marketing?
As we rapidly approach the end of another year, what are the emerging digital marketing trends for 2020 and more importantly what should professional services firms consider implementing in their strategy.
We look back at what has stood out in 2019 and what to focus on in 2020.
How to get the best from LinkedIn – Being present
How many years ago did you set up your LinkedIn profile? When was the last time you updated it? How active are you on it? If you are not seeing results from being on LinkedIn, perhaps it’s time to review how you are using it. For many years, people saw LinkedIn as nothing more than a place to post the equivalent of a CV: they added details of their education, work history a ...
Don't rest on your laurels with digital marketing
Firms who invest in effective digital marketing such as social media, pay per click (PPC) and search engine optimisation (SEO) can often see great results within a relatively short space of time. Through easily trackable analytics, it is easy to see the actual impact of this increased marketing activity. In turn, brand awareness grows, the number of new enquiries increases and the business expands. But what happens if you stop marketing because you're too busy?
More to Social Media than Marketing | Agency Recruitment
It is easy to underestimate the vital role social media plays in the recruitment process, particularly in professional services. During our own recent experience of hiring a new member of the team, we were surprised by how many candidates, when asked why they applied for the role, responded by saying that they liked what our company was doing on social media.