Clients have increasingly been asking us to use social media and in particular, LinkedIn, as a recruitment tool to help communicate the benefits of working with them and fill current vacancy positions. We are seeing more and more success in our clients’ use of social media when hiring the best talent.
Post-COVID: Choosing the right marketing team for your business
Emerging from the pandemic, professional services companies are getting back to full strength and are looking again at their marketing. How do you choose the right team?
Why video marketing is a necessity!
Videos are now a very popular choice when it comes to consuming content and many professional services and B2B firms are using video as part of their marketing strategy to raise their profile and increase conversions.
Videos can help to improve engagement and are a useful tool for repurposing work that has already been done such as a blog, website content, email newsletters, presentations, testimonials, case studies and social media.
Has LinkedIn Lost Its Way?
As long-term LinkedIn members, we’ve noticed many changing trends across the platform, including what to post, how to engage with others and why you're there in the first place. Everyone has an opinion. But we ask 'Has LinkedIn lost its way?'
Q&A with Chris Lucarelli in North East Times
Director of Cal Partners, Chris Lucarelli, features in North East Times - The Indie Series. Chris talks through the rewards and challenges of setting up and running a business in the region and offers some ideas to those thinking of going it alone. You can read the full Q&A here. ...
Managing online accounts when you sell or rebrand your business
Recently, we worked with a client whose firm had been completely rebranded. New website, new domain, new email addresses. Unfortunately, before the old accounts disappeared, they didn’t update Google My Business, Twitter or Facebook.
These accounts were registered to an email address that no longer existed, meaning login details couldn’t simply be updated – passwords couldn’t be recovered, and email addresses couldn’t be changed.
Cal Partners’ Director headlining ACCA Northern Counties and AAT Networking Event
2020 - New Year, New Decade, New Opportunities
With uncertainty around Brexit cited as the main cause, the past 3 years have been tough for many businesses. When times are tough, some businesses reign in their spend on marketing, events and even staff training. But these are the very things that set you apart from your competitors during challenging times and help attract new work and the best talent, the lifeblood of any professional services business. How much will you invest in your business in 2020?
Another Triumphant Year for Cal Partners
Specialist award-winning marketing agency for professional services, Cal Partners is celebrating an outstanding year of achievements.
Cal Partners marked its four-year anniversary in September and has expanded considerably, doubling in size, income, revenue and profit since it began in 2015.
Marketing Agency of the Year – one year on…
In October 2018, Cal Partners took home a sparkling trophy from the inaugural North East Marketing Awards, after a fun-filled evening at the Biscuit Factory in Newcastle upon Tyne. We had been awarded Marketing Agency of the Year (Under 20 Employees), an award we never really believed we would win.