Director of Cal Partners, Chris Lucarelli, features in this month's Northern Insight magazine. Veronica Swindale, Managing Director of NESMA, interviewed Chris following this year's judging of 'Marketer of the Year' at the North East Marketing Awards. In his interview with Veronica, Chris reflects on winning last year and discusses the benefits of winning awards. Read the fu ...
Exhibiting at Events – is it worth the investment?
Some companies choose to exhibit on a regular basis, building brand awareness and picking up useful leads at every event. Other companies may decide to dip their toe in the water and try an event. And some will never attend events, choosing instead to spend their money on other marketing activities.
The Value of Social Media for your Next Event
Marketing and business development on and offline are an integral part of a professional services strategy. With social media now a major focus for businesses, it makes sense to combine this with more traditional marketing activities, especially for the promotion of an upcoming event.
The Information Commissioner’s Office has issued new guidance on the use of website cookies.
Using podcasts in your business
More and more people are listening to podcasts, but should your professional services firm jump on the bandwagon and start producing weekly or monthly content? What message are you trying to serve? Does it align with your firm’s business and marketing objectives?
It’s all about the captions!
So now that everyone is hopping on the video bandwagon, how do you stand out and generate engagement? By adding captions! Yes, captions are essential. You will have noticed or experienced yourself that videos on social media start with the sound off!
Stand out captions immediately let content consumers know what the video is about.
How to get the best out of LinkedIn - Behaviour
How should you behave on a professional social media platform?
Recently, a solicitor on LinkedIn asked what exactly people expected from his LinkedIn posts. Did they want to get to know him as a person? Did they want to hear about his expertise in the law? Did they want to know about how he runs his business? He received lots of comments and feedback that he clearly took on board. His posts since then have been a mix of informal/personal posts, which he said he preferred, as well as business-related posts. More importantly, his authenticity came across through adopting this new approach.
How to get the best from LinkedIn – be active
How many years ago did you set up your LinkedIn profile? When was the last time you updated it? How active are you on it? If you are not seeing results from being on LinkedIn, perhaps it’s time to review how you are using it. For many years, people saw LinkedIn as nothing more than a place to post the equivalent of a CV: they added details of their education, work history a ...
It’s not what you say, it’s what your clients say that matters
Time after time, particularly in the professional services sector, you will read or hear stories about a firm itself - talking about how good they are. Potential clients are more interested in what your clients have to say about you as opposed to what you have to say about yourself.
Attracting ideal clients to your business
As your business develops over time, there will inevitably be change. How often do you sit down and take stock of what the next change might be?
But what about your clients? Have they changed over time too? And how do you identify who your ideal client is?