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Marketing

Today, most people would agree that thriving businesses need to invest in marketing to attract new clients, maintain existing relationships, raise profile and stand out from the crowd.

With 2020 being such an extreme and difficult year, many businesses struggled financially, and marketing may have been the first thing to be cut or stopped.

As much as we aspire to be like a social media influencer, we aren’t all exactly comfortable in front of a camera, especially when we are talking about ourselves. With the ever-increasing digital shift and need to communicate online as well as the pressure to keep ahead of the game and bring our marketing to life, being in front of camera is now a necessity. Creating video content can generate business opportunities as well as build brand awareness, generates social proof and boost search engine optimisation (SEO).

Many small businesses think a CRM software system is just for large organisations, but for a small business, it can be one of the most important systems you can have.

Every small business and particularly the professional services sector relies on client referrals and word of mouth. Client relationships are integral to success and as a business starts to grow, it can become harder to maintain those connections and provide that ‘personal touch’.

“Chartered status is present in most industries and is recognised internationally. It can enable you to stand out from your peers, secure new opportunities as you work your way through your marketing career, and demonstrates you stay up to date and relevant.” Cal Partners celebrates Alison O'Neill gaining Chartered Marketer status.

If we want to take anything away from such a challenging year, being agile and digital savvy are key for any business.

The world of marketing has changed for many businesses and in particular professional services firms such as solicitors, barristers, accountants, chartered surveyors and financial advisers.

Professional Services is often seen as a traditional sector, with little place for modern ‘trends’ like social media influencers. But perhaps it’s time to look again.

There is often a lot of debate surrounding email newsletters – Does anyone read them? Is social media a better platform building connections? In fact, email can be a very effective way to connect with your target audience.

Having a mailing list means you have already captured ‘interested’ parties from your target audience and having subscribers means they do want to receive updates from you.

As we are now all getting used to a ‘new normal’ and remote way of working, webinars have become for many, a big part of their routine. With so many online presentations, whether you are the presenter or participant watching, we might find ourselves getting a little tired of them and what to do next for a subject matter, especially in the professional services sector.

It is important, with any digital marketing strategy to keep things moving and fresh. With face to face events unlikely to happen anytime soon, shaking up your online webinar to more of an interactive workshop can help to engage participants and keep the audience’s attention and energy level.

Director of Cal Partners, Chris Lucarelli, features in North East Times - The Indie Series.  Chris talks through the rewards and challenges of setting up and running a business in the region and offers some ideas to those thinking of going it alone.  You can read the full Q&A here.  ...

In the professional services world, there seems to be a definite air of optimism, with new enquiries on the increase and home workers either gradually returning to their offices or now fully set up at home ready to carry on working remotely. So, what have we learnt from the last 12 weeks since the country went into lockdown?

We are a specialist marketing, digital marketing and social media agency and business development consultancy working with you to attract ideal clients to your professional services firm.