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Marketing

The team at Cal Partners are celebrating being shortlisted as finalists for two categories at the North East Marketing Awards 2018.  Cal Partners are finalists in the Marketing Agency of the Year category and founder, Chris Lucarelli has been nominated for Marketing Director of the Year category. The Awards recognise and celebrate the breadth and talent of the North East's thr ...

If no one person or department is leading the way, does ‘marketing’ get pushed aside because the day job and billing take priority?  Many professional services firms find that marketing activities become disjointed and ad hoc and people think they are a hassle and a waste of time.  Without a clear strategy, this type of activity is of little or no benefit to your business. Ofte ...

Client reviews can be a powerful influence and help towards the success of a business through its reputation, profile and brand.  Reviews are particularly useful within the professional services sector.  With a lot of firms offering and selling the same or similar service, it can be a very competitive market and difficult to differentiate.  Client reviews provide credibility, proof that what you are saying is true and promote the added value that you offer – reducing the risk that the potential client is taking in using you.

These days it’s increasingly difficult to stand out in the professional services sector, when more and more firms appear to be offering the same (or similar) services.

One way to make your business really stand out is to develop a niche. This entails laser-focussing your efforts on a specific area of expertise, rather than settling on a one-size-fits-all approach. This specificity of service then allows you to pull ahead of your competitors, establishing you as a leader of your chosen niche.

With the looming deadline for the General Data Protection Regulations (GDPR) now only a couple of months away (25th May 2018), businesses are frantically trying to get their heads around the new legislation. There has been a lot of scaremongering and so many news articles, seminars, presentations and workshops about the new regulations with worrying statistics and consequential fines. It is important to remember that being GDPR compliant can bring so many benefits, not only for your clients and potential clients but also for your business.

New Year for many involves resolutions, change and a fresh start. So now is the ideal time for Professional Services Firms to review and evaluate their marketing priorities, making sure that they are on top of the latest trends and developments.

We’ve set out some key marketing and digital marketing trends for your firm to focus on in 2018. 

With many competing pressures such as time, resource, budget and competition in the professional services sector, many firms are missing marketing opportunities and in particular, the value of collaboration.

It can be a struggle to stand out from the crowd in the ever-growing and competitive professional services sector. 

How can you make your firm stand out from the competition? Finding a strong differentiator can create competitive advantage but it is not easy to do, especially when there are so many firms offering the same or similar services. Many firms come up with a differentiator but it doesn’t actually differentiate them at all.

Many professional services firms are reluctant to get involved in marketing, implement ‘new ideas’ and are afraid to steer away from traditional behaviours.

Marketing in the professional services sector is nowadays a necessity. Competition is fierce, the market is full, and the younger ones are off setting up on their own.

For years businesses have invested in marketing techniques to ‘make the phone ring’. So why doesn’t it get answered?

We are a specialist marketing, digital marketing and social media agency and business development consultancy working with you to attract ideal clients to your professional services firm.