Continuing our series of LinkedIn blogs, we will be discussing the pros and cons of creating a LinkedIn group.
How to get the best out of LinkedIn – Company Pages
In this second update of our LinkedIn series, we will be looking at company pages and how to make the most out of your LinkedIn company page.
How to get the best out of LinkedIn – Recommendations
If you already have a LinkedIn profile, and are familiar with posting updates and building your network, are you now wondering what else can LinkedIn do for you?
We will be bringing you a series of LinkedIn features that you can use to improve your profile.
Our first update shows you how to receive and provide recommendations.
Don't rest on your laurels with marketing - Featured in the NEECC Knowldge Blog
Featuring in the North East England Chamber Knowledge blog, we explain why it is important to maintain marketing momentum, but also to keep an eye on the constantly evolving marketing tools, tactics and strategies.
Are you bringing your marketing to life?
2019 has seen a surge in the use of video on social media platforms and it is now a focal point in many marketing strategies.
With smartphones and technology, it has never been easier to create cost-effective videos, and these are a great way of demonstrating a company’s story in an entertaining and engaging style.
Marketing life does go on
When I returned from maternity leave after 9 months, I wasn’t quite sure what to expect in the world of marketing, social media and digital marketing.
Apart from coming back to work and remembering how to write an email (to name but a few basic functions), I was apprehensive about the pace and would change be so great that it’s completely new and different. Would there be more social media platforms, would email marketing end, would automation define everything?
Thankfully, AI hasn’t defeated us yet and even though a lot of the basics are the same, there are some noticeable changes over a relatively short time, particularly with social media.
I’ve quickly identified what I think the current trends are, what’s changed and what’s not the big fad anymore.
Don't rest on your laurels at digital marketing
Firms who invest in effective digital marketing such as social media, pay per click (PPC) and search engine optimisation (SEO) can often see great results within a relatively short space of time. Through easily trackable analytics, it is easy to see the actual impact of this increased marketing activity. In turn, brand awareness grows, the number of new enquiries increases and the business expands. But what happens if you stop marketing because you're too busy?
Frequently Asked Questions (FAQ) page – why you need one and what you should put in it
A Frequently Asked Questions (FAQ) page on your website could be the perfect solution to make information more accessible to your clients. No doubt the companies you buy from personally are the ones that meet your needs, are easy to deal with and offer a transparent service you can trust? Making key information readily available can save time and build trust.
Repurposing content – the how and why
Blogs and articles take time to research and craft, so why not maximise that effort by ‘repurposing’ them? Repurposing doesn’t only apply to blogs or news articles, though. Tweets or Facebook posts might feel more throwaway, but they don’t have to be. And what do you do with client feedback, testimonials or slide decks and notes you may have spent hours putting together for a presentation?
North East Award Winning Marketing Agency
At the inaugural North East Marketing Awards 2018, Cal Partners won the Agency of the Year (under 20 employees) category. The event took place on the evening of Thursday 18th October at The Biscuit Factory, Stoddart Street, Newcastle and was attended by marketing industry leaders from across the region. As well as being finalists for the Agency of the Year Category, Cal Partners' founder and director, Chris Lucarelli, was also a finalist in the Marketing Director of the Year category.