Digital Marketing

How should you behave on a professional social media platform?

Recently, a solicitor on LinkedIn asked what exactly people expected from his LinkedIn posts.  Did they want to get to know him as a person?  Did they want to hear about his expertise in the law? Did they want to know about how he runs his business?  He received lots of comments and feedback that he clearly took on board.  His posts since then have been a mix of informal/personal posts, which he said he preferred, as well as business-related posts. More importantly, his authenticity came across through adopting this new approach.

How many years ago did you set up your LinkedIn profile?  When was the last time you updated it?  How active are you on it? If you are not seeing results from being on LinkedIn, perhaps it’s time to review how you are using it.  For many years, people saw LinkedIn as nothing more than a place to post the equivalent of a CV: they added details of their education, work history a ...

Time after time, particularly in the professional services sector, you will read or hear stories about a firm itself - talking about how good they are. Potential clients are more interested in what your clients have to say about you as opposed to what you have to say about yourself.

With more than 500 million daily active users and 80% of accounts following a business on Instagram, companies in a wide range of sectors are now realising the need to be on Instagram.

Continuing our series of LinkedIn blogs, we will be discussing the pros and cons of creating a LinkedIn group.

In this second update of our LinkedIn series, we will be looking at company pages and how to make the most out of your LinkedIn company page.

If you already have a LinkedIn profile, and are familiar with posting updates and building your network, are you now wondering what else can LinkedIn do for you?

We will be bringing you a series of LinkedIn features that you can use to improve your profile.

Our first update shows you how to receive and provide recommendations.

Featuring in the North East England Chamber Knowledge blog, we explain why it is important to maintain marketing momentum, but also to keep an eye on the constantly evolving marketing tools, tactics and strategies.

2019 has seen a surge in the use of video on social media platforms and it is now a focal point in many marketing strategies.

With smartphones and technology, it has never been easier to create cost-effective videos, and these are a great way of demonstrating a company’s story in an entertaining and engaging style.

When I returned from maternity leave after 9 months, I wasn’t quite sure what to expect in the world of marketing, social media and digital marketing.

Apart from coming back to work and remembering how to write an email (to name but a few basic functions), I was apprehensive about the pace and would change be so great that it’s completely new and different. Would there be more social media platforms, would email marketing end, would automation define everything?

Thankfully, AI hasn’t defeated us yet and even though a lot of the basics are the same, there are some noticeable changes over a relatively short time, particularly with social media.

I’ve quickly identified what I think the current trends are, what’s changed and what’s not the big fad anymore.