Digital Marketing

As we rapidly approach the end of another year, what are the emerging digital marketing trends for 2020 and more importantly what should professional services firms consider implementing in their strategy.

We look back at what has stood out in 2019 and what to focus on in 2020.

Facebook has been criticised and received some negativity in recent months due to the constant algorithm and news feed changes. In turn, we have discovered, and clients and contacts have confirmed, that company pages have had to work much harder to maintain reach and generate engagement.

However, it is important not to give up on your company page. With 1.59 billion daily active users, it is still one of the best social networks to have a business presence.

Director of Cal Partners, Chris Lucarelli, features in this month's Northern Insight magazine. Veronica Swindale, Managing Director of NESMA, interviewed Chris following this year's judging of 'Marketer of the Year' at the North East Marketing Awards. In his interview with Veronica, Chris reflects on winning last year and discusses the benefits of winning awards. Read the fu ...

The Information Commissioner’s Office has issued new guidance on the use of website cookies.

More and more people are listening to podcasts, but should your professional services firm jump on the bandwagon and start producing weekly or monthly content?  What message are you trying to serve?  Does it align with your firm’s business and marketing objectives?

So now that everyone is hopping on the video bandwagon, how do you stand out and generate engagement? By adding captions! Yes, captions are essential.  You will have noticed or experienced yourself that videos on social media start with the sound off!

Stand out captions immediately let content consumers know what the video is about.

How should you behave on a professional social media platform?

Recently, a solicitor on LinkedIn asked what exactly people expected from his LinkedIn posts.  Did they want to get to know him as a person?  Did they want to hear about his expertise in the law? Did they want to know about how he runs his business?  He received lots of comments and feedback that he clearly took on board.  His posts since then have been a mix of informal/personal posts, which he said he preferred, as well as business-related posts. More importantly, his authenticity came across through adopting this new approach.

How many years ago did you set up your LinkedIn profile?  When was the last time you updated it?  How active are you on it? If you are not seeing results from being on LinkedIn, perhaps it’s time to review how you are using it.  For many years, people saw LinkedIn as nothing more than a place to post the equivalent of a CV: they added details of their education, work history a ...

Time after time, particularly in the professional services sector, you will read or hear stories about a firm itself - talking about how good they are. Potential clients are more interested in what your clients have to say about you as opposed to what you have to say about yourself.

With more than 500 million daily active users and 80% of accounts following a business on Instagram, companies in a wide range of sectors are now realising the need to be on Instagram.