Digital Marketing

Clients being loyal to one firm for a long period of time are rapidly decreasing. Traditionally, especially in the professional services sector, a client would stay loyal to a solicitor firm, for example, as a ‘trusted adviser’ for an entirety, using them for all their needs, whether personal or business, and that same firm would be used down through their family generations.

With uncertainty around Brexit cited as the main cause, the past 3 years have been tough for many businesses. When times are tough, some businesses reign in their spend on marketing, events and even staff training. But these are the very things that set you apart from your competitors during challenging times and help attract new work and the best talent, the lifeblood of any professional services business. How much will you invest in your business in 2020?

Specialist award-winning marketing agency for professional services, Cal Partners is celebrating an outstanding year of achievements.

Cal Partners marked its four-year anniversary in September and has expanded considerably, doubling in size, income, revenue and profit since it began in 2015.

In October 2018, Cal Partners took home a sparkling trophy from the inaugural North East Marketing Awards, after a fun-filled evening at the Biscuit Factory in Newcastle upon Tyne. We had been awarded Marketing Agency of the Year (Under 20 Employees), an award we never really believed we would win.

As we rapidly approach the end of another year, what are the emerging digital marketing trends for 2020 and more importantly what should professional services firms consider implementing in their strategy.

We look back at what has stood out in 2019 and what to focus on in 2020.

Facebook has been criticised and received some negativity in recent months due to the constant algorithm and news feed changes. In turn, we have discovered, and clients and contacts have confirmed, that company pages have had to work much harder to maintain reach and generate engagement.

However, it is important not to give up on your company page. With 1.59 billion daily active users, it is still one of the best social networks to have a business presence.

Director of Cal Partners, Chris Lucarelli, features in this month's Northern Insight magazine. Veronica Swindale, Managing Director of NESMA, interviewed Chris following this year's judging of 'Marketer of the Year' at the North East Marketing Awards. In his interview with Veronica, Chris reflects on winning last year and discusses the benefits of winning awards. Read the fu ...

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More and more people are listening to podcasts, but should your professional services firm jump on the bandwagon and start producing weekly or monthly content?  What message are you trying to serve?  Does it align with your firm’s business and marketing objectives?

So now that everyone is hopping on the video bandwagon, how do you stand out and generate engagement? By adding captions! Yes, captions are essential.  You will have noticed or experienced yourself that videos on social media start with the sound off!

Stand out captions immediately let content consumers know what the video is about.