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Digital Marketing

As much as we aspire to be like a social media influencer, we aren’t all exactly comfortable in front of a camera, especially when we are talking about ourselves. With the ever-increasing digital shift and need to communicate online as well as the pressure to keep ahead of the game and bring our marketing to life, being in front of camera is now a necessity. Creating video content can generate business opportunities as well as build brand awareness, generates social proof and boost search engine optimisation (SEO).

Many small businesses think a CRM software system is just for large organisations, but for a small business, it can be one of the most important systems you can have.

Every small business and particularly the professional services sector relies on client referrals and word of mouth. Client relationships are integral to success and as a business starts to grow, it can become harder to maintain those connections and provide that ‘personal touch’.

“Chartered status is present in most industries and is recognised internationally. It can enable you to stand out from your peers, secure new opportunities as you work your way through your marketing career, and demonstrates you stay up to date and relevant.” Cal Partners celebrates Alison O'Neill gaining Chartered Marketer status.

If we want to take anything away from such a challenging year, being agile and digital savvy are key for any business.

The world of marketing has changed for many businesses and in particular professional services firms such as solicitors, barristers, accountants, chartered surveyors and financial advisers.

Professional Services is often seen as a traditional sector, with little place for modern ‘trends’ like social media influencers. But perhaps it’s time to look again.

The professional services sector is rapidly changing due to the ongoing uncertainty in the current coronavirus climate and remote way of working. We are now seeing firms embracing and developing a digital marketing strategy to increase brand awareness, stand out from competition and connect with current and prospective clients.

As there are many benefits of digital marketing, it might be difficult to determine the most effective channel for your firm, what will bring the most return on investment and fits within budget. It is important to consider what it is you want to achieve to help determine the right strategy for you. We have outlined some of the most effective ways to generate great results.

This is, without a doubt, a well-Googled question!  And there are, not surprisingly, a multitude of ‘answers’ – opinions, really.  In this blog, we’ll take a look at a number of social media platforms from the perspective of professional services firms and offer some tips on time management, content creation and overall objectives.

There is often a lot of debate surrounding email newsletters – Does anyone read them? Is social media a better platform building connections? In fact, email can be a very effective way to connect with your target audience.

Having a mailing list means you have already captured ‘interested’ parties from your target audience and having subscribers means they do want to receive updates from you.

Social proof is all about herd behaviour – following the crowd. “If everyone else is shopping there, then I should be too.” “They can’t all be wrong, can they?” How can you stand out from the crowd and help prospective clients choose your business over your competitors?

As we are now all getting used to a ‘new normal’ and remote way of working, webinars have become for many, a big part of their routine. With so many online presentations, whether you are the presenter or participant watching, we might find ourselves getting a little tired of them and what to do next for a subject matter, especially in the professional services sector.

It is important, with any digital marketing strategy to keep things moving and fresh. With face to face events unlikely to happen anytime soon, shaking up your online webinar to more of an interactive workshop can help to engage participants and keep the audience’s attention and energy level.

We are a specialist marketing, digital marketing and social media agency and business development consultancy working with you to attract ideal clients to your professional services firm.