Newsjacking is not new. Brands are quick to jump on a big news story, run an advert or post on social media, generating likes and shares and bringing their own name into the spotlight. How can this work for professional services firms?
Why every professional services firm should blog!
Blogging has so many benefits no matter what size your business is - large, small or on your own, blogging is becoming increasingly important to include as part of your marketing strategy. This is especially crucial for the professional services sector - investing the time in blogging can reap huge rewards.