With the ever-increasing technological advancements, especially through automation, organisations are risking falling into the trap of presenting themselves as robots rather than humans. Social media, in particular, is flooded with content, making it increasingly difficult to stand out and connect to a target audience. Covid 19 especially has made us more distant than ever, with endless Zoom calls replacing face to face meetings and events, businesses may have started to lose the ‘human touch’ and now is the time to embrace a more personal experience to reconnect with their target audience.
Is Outsourcing the Future of Marketing?
Today, most people would agree that thriving businesses need to invest in marketing to attract new clients, maintain existing relationships, raise profile and stand out from the crowd.
With 2020 being such an extreme and difficult year, many businesses struggled financially, and marketing may have been the first thing to be cut or stopped.
Why should a small business have a CRM system?
Many small businesses think a CRM software system is just for large organisations, but for a small business, it can be one of the most important systems you can have.
Every small business and particularly the professional services sector relies on client referrals and word of mouth. Client relationships are integral to success and as a business starts to grow, it can become harder to maintain those connections and provide that ‘personal touch’.
The Value of Chartered Status
“Chartered status is present in most industries and is recognised internationally. It can enable you to stand out from your peers, secure new opportunities as you work your way through your marketing career, and demonstrates you stay up to date and relevant.” Cal Partners celebrates Alison O'Neill gaining Chartered Marketer status.
2021 Trends for Professional Services Marketing
If we want to take anything away from such a challenging year, being agile and digital savvy are key for any business.
The world of marketing has changed for many businesses and in particular professional services firms such as solicitors, barristers, accountants, chartered surveyors and financial advisers.
Social media influencers and professional services marketing
Professional Services is often seen as a traditional sector, with little place for modern ‘trends’ like social media influencers. But perhaps it’s time to look again.
Top Tips for your Email Newsletter
There is often a lot of debate surrounding email newsletters – Does anyone read them? Is social media a better platform building connections? In fact, email can be a very effective way to connect with your target audience.
Having a mailing list means you have already captured ‘interested’ parties from your target audience and having subscribers means they do want to receive updates from you.
How to Run Remote Workshops
As we are now all getting used to a ‘new normal’ and remote way of working, webinars have become for many, a big part of their routine. With so many online presentations, whether you are the presenter or participant watching, we might find ourselves getting a little tired of them and what to do next for a subject matter, especially in the professional services sector.
It is important, with any digital marketing strategy to keep things moving and fresh. With face to face events unlikely to happen anytime soon, shaking up your online webinar to more of an interactive workshop can help to engage participants and keep the audience’s attention and energy level.
Q&A with Chris Lucarelli in North East Times
Director of Cal Partners, Chris Lucarelli, features in North East Times - The Indie Series. Chris talks through the rewards and challenges of setting up and running a business in the region and offers some ideas to those thinking of going it alone. You can read the full Q&A here. ...
Camera shy? Is there an Alternative to Webinars?
There is no denying that relaying complex or technical information through the written word can be difficult. Hearing someone explain it, and seeing it illustrated with diagrams or images, often resonates better with the audience and helps get the message through.
But what do you do if you are not keen on webinars, either live or pre-recorded, where your face is visible to the audience, and you feel every fidget will be exaggerated by your nervousness?