The team at Cal Partners are celebrating being shortlisted as finalists for two categories at the North East Marketing Awards 2018. Cal Partners are finalists in the Marketing Agency of the Year category and founder, Chris Lucarelli has been nominated for Marketing Director of the Year category. The Awards recognise and celebrate the breadth and talent of the North East's thr ...
The proof is in the pudding – why client reviews and feedback are great for your business
Client reviews can be a powerful influence and help towards the success of a business through its reputation, profile and brand. Reviews are particularly useful within the professional services sector. With a lot of firms offering and selling the same or similar service, it can be a very competitive market and difficult to differentiate. Client reviews provide credibility, proof that what you are saying is true and promote the added value that you offer – reducing the risk that the potential client is taking in using you.