In October 2018, Cal Partners took home a sparkling trophy from the inaugural North East Marketing Awards, after a fun-filled evening at the Biscuit Factory in Newcastle upon Tyne. We had been awarded Marketing Agency of the Year (Under 20 Employees), an award we never really believed we would win.
2020 – What’s Next for Digital Marketing?
As we rapidly approach the end of another year, what are the emerging digital marketing trends for 2020 and more importantly what should professional services firms consider implementing in their strategy.
We look back at what has stood out in 2019 and what to focus on in 2020.
Here's a PR Luxury You Can Afford - Get An Award
Director of Cal Partners, Chris Lucarelli, features in this month's Northern Insight magazine. Veronica Swindale, Managing Director of NESMA, interviewed Chris following this year's judging of 'Marketer of the Year' at the North East Marketing Awards. In his interview with Veronica, Chris reflects on winning last year and discusses the benefits of winning awards. Read the fu ...
Exhibiting at Events – is it worth the investment?
Some companies choose to exhibit on a regular basis, building brand awareness and picking up useful leads at every event. Other companies may decide to dip their toe in the water and try an event. And some will never attend events, choosing instead to spend their money on other marketing activities.
How to get the best from LinkedIn – Being present
How many years ago did you set up your LinkedIn profile? When was the last time you updated it? How active are you on it? If you are not seeing results from being on LinkedIn, perhaps it’s time to review how you are using it. For many years, people saw LinkedIn as nothing more than a place to post the equivalent of a CV: they added details of their education, work history a ...
Attracting ideal clients to your business
As your business develops over time, there will inevitably be change. How often do you sit down and take stock of what the next change might be?
But what about your clients? Have they changed over time too? And how do you identify who your ideal client is?
How to get the best out of LinkedIn – Company Pages
In this second update of our LinkedIn series, we will be looking at company pages and how to make the most out of your LinkedIn company page.
How to get the best out of LinkedIn – Recommendations
If you already have a LinkedIn profile, and are familiar with posting updates and building your network, are you now wondering what else can LinkedIn do for you?
We will be bringing you a series of LinkedIn features that you can use to improve your profile.
Our first update shows you how to receive and provide recommendations.
Don't rest on your laurels with marketing - Featured in the NEECC Knowldge Blog
Featuring in the North East England Chamber Knowledge blog, we explain why it is important to maintain marketing momentum, but also to keep an eye on the constantly evolving marketing tools, tactics and strategies.
Don't rest on your laurels with digital marketing
Firms who invest in effective digital marketing such as social media, pay per click (PPC) and search engine optimisation (SEO) can often see great results within a relatively short space of time. Through easily trackable analytics, it is easy to see the actual impact of this increased marketing activity. In turn, brand awareness grows, the number of new enquiries increases and the business expands. But what happens if you stop marketing because you're too busy?