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Business Development

There is often a lot of debate surrounding email newsletters – Does anyone read them? Is social media a better platform building connections? In fact, email can be a very effective way to connect with your target audience.

Having a mailing list means you have already captured ‘interested’ parties from your target audience and having subscribers means they do want to receive updates from you.

As we are now all getting used to a ‘new normal’ and remote way of working, webinars have become for many, a big part of their routine. With so many online presentations, whether you are the presenter or participant watching, we might find ourselves getting a little tired of them and what to do next for a subject matter, especially in the professional services sector.

It is important, with any digital marketing strategy to keep things moving and fresh. With face to face events unlikely to happen anytime soon, shaking up your online webinar to more of an interactive workshop can help to engage participants and keep the audience’s attention and energy level.

Director of Cal Partners, Chris Lucarelli, features in North East Times - The Indie Series.  Chris talks through the rewards and challenges of setting up and running a business in the region and offers some ideas to those thinking of going it alone.  You can read the full Q&A here.  ...

There is no denying that relaying complex or technical information through the written word can be difficult. Hearing someone explain it, and seeing it illustrated with diagrams or images, often resonates better with the audience and helps get the message through.

But what do you do if you are not keen on webinars, either live or pre-recorded, where your face is visible to the audience, and you feel every fidget will be exaggerated by your nervousness?

Lawyers, Accountants, Financial Advisers are all used to standing up in front of people delivering and hosting presentations, seminars and events as part of their marketing plan. Webinars can now take that place as the ‘virtual conference’ and keep you connected with your audience and generate leads.

Webinars can be very engaging, aren’t very expensive to create and can be done from the comfort of your own home!

 

Recently, we worked with a client whose firm had been completely rebranded. New website, new domain, new email addresses. Unfortunately, before the old accounts disappeared, they didn’t update Google My Business, Twitter or Facebook.

These accounts were registered to an email address that no longer existed, meaning login details couldn’t simply be updated – passwords couldn’t be recovered, and email addresses couldn’t be changed.

 

On Thursday 6th February, Cal Partners’ Director, Chris Lucarelli will be presenting at the ACCA Northern Counties and AAT Networking Event.

This session is to learn more about marketing in the accountancy world and how to attract your ideal clients.

Clients being loyal to one firm for a long period of time are rapidly decreasing. Traditionally, especially in the professional services sector, a client would stay loyal to a solicitor firm, for example, as a ‘trusted adviser’ for an entirety, using them for all their needs, whether personal or business, and that same firm would be used down through their family generations.

With uncertainty around Brexit cited as the main cause, the past 3 years have been tough for many businesses. When times are tough, some businesses reign in their spend on marketing, events and even staff training. But these are the very things that set you apart from your competitors during challenging times and help attract new work and the best talent, the lifeblood of any professional services business. How much will you invest in your business in 2020?

Specialist award-winning marketing agency for professional services, Cal Partners is celebrating an outstanding year of achievements.

Cal Partners marked its four-year anniversary in September and has expanded considerably, doubling in size, income, revenue and profit since it began in 2015.

We are a specialist marketing, digital marketing and social media agency and business development consultancy working with you to attract ideal clients to your professional services firm.