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Business Development

How many years ago did you set up your LinkedIn profile?  When was the last time you updated it?  How active are you on it? If you are not seeing results from being on LinkedIn, perhaps it’s time to review how you are using it.  For many years, people saw LinkedIn as nothing more than a place to post the equivalent of a CV: they added details of their education, work history a ...

As your business develops over time, there will inevitably be change.  How often do you sit down and take stock of what the next change might be? 

But what about your clients? Have they changed over time too? And how do you identify who your ideal client is?

 

In this second update of our LinkedIn series, we will be looking at company pages and how to make the most out of your LinkedIn company page.

 

If you already have a LinkedIn profile, and are familiar with posting updates and building your network, are you now wondering what else can LinkedIn do for you?

We will be bringing you a series of LinkedIn features that you can use to improve your profile.

Our first update shows you how to receive and provide recommendations.

Featuring in the North East England Chamber Knowledge blog, we explain why it is important to maintain marketing momentum, but also to keep an eye on the constantly evolving marketing tools, tactics and strategies.

Firms who invest in effective digital marketing such as social media, pay per click (PPC) and search engine optimisation (SEO) can often see great results within a relatively short space of time. Through easily trackable analytics, it is easy to see the actual impact of this increased marketing activity. In turn, brand awareness grows, the number of new enquiries increases and the business expands.  But what happens if you stop marketing because you're too busy?

A Frequently Asked Questions (FAQ) page on your website could be the perfect solution to make information more accessible to your clients. No doubt the companies you buy from personally are the ones that meet your needs, are easy to deal with and offer a transparent service you can trust? Making key information readily available can save time and build trust.

“I’m too busy doing the day job!”  “I haven’t got time for networking!” People have different views on taking time out from fee earning to meet new prospects and build on business relationships. In this blog, we talk about the advantages of networking for your professional services firm.

Blogs and articles take time to research and craft, so why not maximise that effort by ‘repurposing’ them?  Repurposing doesn’t only apply to blogs or news articles, though.  Tweets or Facebook posts might feel more throwaway, but they don’t have to be.  And what do you do with client feedback, testimonials or slide decks and notes you may have spent hours putting together for a presentation?

At the inaugural North East Marketing Awards 2018, Cal Partners won the Agency of the Year (under 20 employees) category. The event took place on the evening of Thursday 18th October at The Biscuit Factory, Stoddart Street, Newcastle and was attended by marketing industry leaders from across the region. As well as being finalists for the Agency of the Year Category, Cal Partners' founder and director, Chris Lucarelli, was also a finalist in the Marketing Director of the Year category.

We are a specialist marketing, digital marketing and social media agency and business development consultancy working with you to attract ideal clients to your professional services firm.