Newsjacking is not new. Brands are quick to jump on a big news story, run an advert or post on social media, generating likes and shares and bringing their own name into the spotlight. How can this work for professional services firms?
Using Social Media to Attract Talent
Clients have increasingly been asking us to use social media and in particular, LinkedIn, as a recruitment tool to help communicate the benefits of working with them and fill current vacancy positions. We are seeing more and more success in our clients’ use of social media when hiring the best talent.
The Metaverse for professional services firms
The term ‘metaverse’ has been around for 30 years, believe it or not! But most of us have only heard about it relatively recently and maybe only because Facebook rebranded to Meta in November 2021. What should you be doing to prepare for the metaverse in your professional services firm?
Why every professional services firm should blog!
Blogging has so many benefits no matter what size your business is - large, small or on your own, blogging is becoming increasingly important to include as part of your marketing strategy. This is especially crucial for the professional services sector - investing the time in blogging can reap huge rewards.
What social media platforms are right for me in 2022?
Well, it’s all about TikTok, isn’t it?!
“No!” I hear you cry, that’s for kids and daft dances… Actually over 70% of TikTok users are over 18!
What other social media platforms should you be looking at in 2022?
New Trends in Professional Services Marketing for 2022
Happy New Year! By now, I’m sure we’d all hoped that the coronavirus pandemic would be well behind us and that ‘back to normal’ would be the ‘new normal’. It looks like we need to continue being aware of possible restrictions on meeting face to face, and in turn make the most of digital marketing opportunities. Google is ending support to third-party cookies in Chrome – what w ...