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Social proof is all about herd behaviour – following the crowd. “If everyone else is shopping there, then I should be too.” “They can’t all be wrong, can they?” How can you stand out from the crowd and help prospective clients choose your business over your competitors?

As we are now all getting used to a ‘new normal’ and remote way of working, webinars have become for many, a big part of their routine. With so many online presentations, whether you are the presenter or participant watching, we might find ourselves getting a little tired of them and what to do next for a subject matter, especially in the professional services sector.

It is important, with any digital marketing strategy to keep things moving and fresh. With face to face events unlikely to happen anytime soon, shaking up your online webinar to more of an interactive workshop can help to engage participants and keep the audience’s attention and energy level.

We are a specialist marketing, digital marketing and social media agency and business development consultancy working with you to attract ideal clients to your professional services firm.