Webinars and Best Practice
Lawyers, Accountants, Financial Advisers are all used to standing up in front of people delivering and hosting presentations, seminars and events as part of their marketing plan. Webinars can now take that place as the ‘virtual conference’ and keep you connected with your audience and generate leads.
Webinars can be very engaging, aren’t very expensive to create and can be done from the comfort of your own home!
The Importance of a Social Media Style Guide
Every company will be or should be aware of their brand guidelines – from font, colours, photography, logo and messaging, brand guidelines help to create your brand identity.
Even if one person or a mix of people are managing your social media, successfully marketing your brand on social media requires consistency. This is where a social media style guide is important - this is a separate document that relates to your company brand guidelines and having a social media style guide helps you to maintain a consistent brand, reduces mistakes, and useful for new recruits or agencies to get to grips with the right style.
Spaceworks
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Newcastle upon Tyne
NE7 7LX
Email. hello@calpartners.co.uk
We are a specialist marketing, digital marketing and social media agency and business development consultancy working with you to attract ideal clients to your professional services firm.