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How should you behave on a professional social media platform?

Recently, a solicitor on LinkedIn asked what exactly people expected from his LinkedIn posts.  Did they want to get to know him as a person?  Did they want to hear about his expertise in the law? Did they want to know about how he runs his business?  He received lots of comments and feedback that he clearly took on board.  His posts since then have been a mix of informal/personal posts, which he said he preferred, as well as business-related posts. More importantly, his authenticity came across through adopting this new approach.

How many years ago did you set up your LinkedIn profile?  When was the last time you updated it?  How active are you on it? If you are not seeing results from being on LinkedIn, perhaps it’s time to review how you are using it.  For many years, people saw LinkedIn as nothing more than a place to post the equivalent of a CV: they added details of their education, work history a ...

Time after time, particularly in the professional services sector, you will read or hear stories about a firm itself - talking about how good they are. Potential clients are more interested in what your clients have to say about you as opposed to what you have to say about yourself.

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