Having a website that stands out is important in today’s digital world. Being mobile friendly, fully responsive, easy to navigate and well-designed are givens.
A Strategic Approach to Social Media
The professional services sector has seen a huge shift in the way it markets itself with social media starting to play a key role. As with any marketing activity, strategy is essential - setting and identifying objectives and metrics. We have all seen examples of the wrong use of content, inappropriate tone and inconsistency on a firm’s social media platforms.