With many competing pressures such as time, resource, budget and competition in the professional services sector, many firms are missing marketing opportunities and in particular, the value of collaboration.
Differentiation in Professional Services - what’s your focus?
It can be a struggle to stand out from the crowd in the ever-growing and competitive professional services sector.
How can you make your firm stand out from the competition? Finding a strong differentiator can create competitive advantage but it is not easy to do, especially when there are so many firms offering the same or similar services. Many firms come up with a differentiator but it doesn’t actually differentiate them at all.