How should you behave on a professional social media platform?
Recently, a solicitor on LinkedIn asked what exactly people expected from his LinkedIn posts. Did they want to get to know him as a person? Did they want to hear about his expertise in the law? Did they want to know about how he runs his business? He received lots of comments and feedback that he clearly took on board. His posts since then have been a mix of informal/personal posts, which he said he preferred, as well as business-related posts. More importantly, his authenticity came across through adopting this new approach.