With uncertainty around Brexit cited as the main cause, the past 3 years have been tough for many businesses. When times are tough, some businesses reign in their spend on marketing, events and even staff training. But these are the very things that set you apart from your competitors during challenging times and help attract new work and the best talent, the lifeblood of any professional services business. How much will you invest in your business in 2020?
Another Triumphant Year for Cal Partners
Specialist award-winning marketing agency for professional services, Cal Partners is celebrating an outstanding year of achievements.
Cal Partners marked its four-year anniversary in September and has expanded considerably, doubling in size, income, revenue and profit since it began in 2015.
Marketing Agency of the Year – one year on…
In October 2018, Cal Partners took home a sparkling trophy from the inaugural North East Marketing Awards, after a fun-filled evening at the Biscuit Factory in Newcastle upon Tyne. We had been awarded Marketing Agency of the Year (Under 20 Employees), an award we never really believed we would win.
2020 – What’s Next for Digital Marketing?
As we rapidly approach the end of another year, what are the emerging digital marketing trends for 2020 and more importantly what should professional services firms consider implementing in their strategy.
We look back at what has stood out in 2019 and what to focus on in 2020.
Facebook Business Page - the real benefits?
Facebook has been criticised and received some negativity in recent months due to the constant algorithm and news feed changes. In turn, we have discovered, and clients and contacts have confirmed, that company pages have had to work much harder to maintain reach and generate engagement.
However, it is important not to give up on your company page. With 1.59 billion daily active users, it is still one of the best social networks to have a business presence.
Here's a PR Luxury You Can Afford - Get An Award
Director of Cal Partners, Chris Lucarelli, features in this month's Northern Insight magazine. Veronica Swindale, Managing Director of NESMA, interviewed Chris following this year's judging of 'Marketer of the Year' at the North East Marketing Awards. In his interview with Veronica, Chris reflects on winning last year and discusses the benefits of winning awards. Read the fu ...
Exhibiting at Events – is it worth the investment?
Some companies choose to exhibit on a regular basis, building brand awareness and picking up useful leads at every event. Other companies may decide to dip their toe in the water and try an event. And some will never attend events, choosing instead to spend their money on other marketing activities.
The Value of Social Media for your Next Event
Marketing and business development on and offline are an integral part of a professional services strategy. With social media now a major focus for businesses, it makes sense to combine this with more traditional marketing activities, especially for the promotion of an upcoming event.
The Information Commissioner’s Office has issued new guidance on the use of website cookies.
Using podcasts in your business
More and more people are listening to podcasts, but should your professional services firm jump on the bandwagon and start producing weekly or monthly content? What message are you trying to serve? Does it align with your firm’s business and marketing objectives?