When I returned from maternity leave after 9 months, I wasn’t quite sure what to expect in the world of marketing, social media and digital marketing.
Apart from coming back to work and remembering how to write an email (to name but a few basic functions), I was apprehensive about the pace and would change be so great that it’s completely new and different. Would there be more social media platforms, would email marketing end, would automation define everything?
Thankfully, AI hasn’t defeated us yet and even though a lot of the basics are the same, there are some noticeable changes over a relatively short time, particularly with social media.
I’ve quickly identified what I think the current trends are, what’s changed and what’s not the big fad anymore.