Legal News In Focus recently published our article 'Top Digital Marketing Priorities for Law Firms'.
Welcome to Cal Partners' Blog
Conversion Rate Optimisation (CRO) – What is it? Do I need it?
CRO is a marketing acronym you may have heard of or read about. But what is it and do you need it? Let’s break it down into its component parts to understand it better…
Create strong content to help your brand!
Whilst it does take time and effort to boost SEO rankings, you need to have great content to attract prospective clients to your website and keep them there! It makes more sense to invest time in producing great content and achieve results than wasting time on writing poor content and seeing no return.
Is Outsourcing the Future of Marketing?
Today, most people would agree that thriving businesses need to invest in marketing to attract new clients, maintain existing relationships, raise profile and stand out from the crowd.
With 2020 being such an extreme and difficult year, many businesses struggled financially, and marketing may have been the first thing to be cut or stopped.
Tips to sounding natural on video
As much as we aspire to be like a social media influencer, we aren’t all exactly comfortable in front of a camera, especially when we are talking about ourselves. With the ever-increasing digital shift and need to communicate online as well as the pressure to keep ahead of the game and bring our marketing to life, being in front of camera is now a necessity. Creating video content can generate business opportunities as well as build brand awareness, generates social proof and boost search engine optimisation (SEO).
Why should a small business have a CRM system?
Many small businesses think a CRM software system is just for large organisations, but for a small business, it can be one of the most important systems you can have.
Every small business and particularly the professional services sector relies on client referrals and word of mouth. Client relationships are integral to success and as a business starts to grow, it can become harder to maintain those connections and provide that ‘personal touch’.
The Value of Chartered Status
“Chartered status is present in most industries and is recognised internationally. It can enable you to stand out from your peers, secure new opportunities as you work your way through your marketing career, and demonstrates you stay up to date and relevant.” Cal Partners celebrates Alison O'Neill gaining Chartered Marketer status.
2021 Trends for Professional Services Marketing
If we want to take anything away from such a challenging year, being agile and digital savvy are key for any business.
The world of marketing has changed for many businesses and in particular professional services firms such as solicitors, barristers, accountants, chartered surveyors and financial advisers.
Social media influencers and professional services marketing
Professional Services is often seen as a traditional sector, with little place for modern ‘trends’ like social media influencers. But perhaps it’s time to look again.
Today’s top digital marketing priorities for professional services firms
The professional services sector is rapidly changing due to the ongoing uncertainty in the current coronavirus climate and remote way of working. We are now seeing firms embracing and developing a digital marketing strategy to increase brand awareness, stand out from competition and connect with current and prospective clients.
As there are many benefits of digital marketing, it might be difficult to determine the most effective channel for your firm, what will bring the most return on investment and fits within budget. It is important to consider what it is you want to achieve to help determine the right strategy for you. We have outlined some of the most effective ways to generate great results.