A Frequently Asked Questions (FAQ) page on your website could be the perfect solution to make information more accessible to your clients. No doubt the companies you buy from personally are the ones that meet your needs, are easy to deal with and offer a transparent service you can trust? Making key information readily available can save time and build trust.
Welcome to Cal Partners' Blog
Networking or Not Working?
“I’m too busy doing the day job!” “I haven’t got time for networking!” People have different views on taking time out from fee earning to meet new prospects and build on business relationships. In this blog, we talk about the advantages of networking for your professional services firm.
Repurposing content – the how and why
Blogs and articles take time to research and craft, so why not maximise that effort by ‘repurposing’ them? Repurposing doesn’t only apply to blogs or news articles, though. Tweets or Facebook posts might feel more throwaway, but they don’t have to be. And what do you do with client feedback, testimonials or slide decks and notes you may have spent hours putting together for a presentation?
North East Award Winning Marketing Agency
At the inaugural North East Marketing Awards 2018, Cal Partners won the Agency of the Year (under 20 employees) category. The event took place on the evening of Thursday 18th October at The Biscuit Factory, Stoddart Street, Newcastle and was attended by marketing industry leaders from across the region. As well as being finalists for the Agency of the Year Category, Cal Partners' founder and director, Chris Lucarelli, was also a finalist in the Marketing Director of the Year category.
More to Social Media than Marketing | Agency Recruitment
It is easy to underestimate the vital role social media plays in the recruitment process, particularly in professional services. During our own recent experience of hiring a new member of the team, we were surprised by how many candidates, when asked why they applied for the role, responded by saying that they liked what our company was doing on social media.
Cal Partners - North East Marketing Awards Finalists
The team at Cal Partners are celebrating being shortlisted as finalists for two categories at the North East Marketing Awards 2018. Cal Partners are finalists in the Marketing Agency of the Year category and founder, Chris Lucarelli has been nominated for Marketing Director of the Year category. The Awards recognise and celebrate the breadth and talent of the North East's thr ...
Marketing – Whose job is it anyway?
If no one person or department is leading the way, does ‘marketing’ get pushed aside because the day job and billing take priority? Many professional services firms find that marketing activities become disjointed and ad hoc and people think they are a hassle and a waste of time. Without a clear strategy, this type of activity is of little or no benefit to your business. Ofte ...
The proof is in the pudding – why client reviews and feedback are great for your business
Client reviews can be a powerful influence and help towards the success of a business through its reputation, profile and brand. Reviews are particularly useful within the professional services sector. With a lot of firms offering and selling the same or similar service, it can be a very competitive market and difficult to differentiate. Client reviews provide credibility, proof that what you are saying is true and promote the added value that you offer – reducing the risk that the potential client is taking in using you.
Why Developing A Niche Is Good For Business
These days it’s increasingly difficult to stand out in the professional services sector, when more and more firms appear to be offering the same (or similar) services.
One way to make your business really stand out is to develop a niche. This entails laser-focussing your efforts on a specific area of expertise, rather than settling on a one-size-fits-all approach. This specificity of service then allows you to pull ahead of your competitors, establishing you as a leader of your chosen niche.
Newcastle based Agency appoints Marketing Executive, Alison O'Neill
The team at Newcastle based specialist marketing agency and business development consultancy for professional services, Cal Partners, has expanded with the appointment of Marketing Executive, Alison O’Neill.