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Welcome to Cal Partners' Blog

Newsjacking is not new. Brands are quick to jump on a big news story, run an advert or post on social media, generating likes and shares and bringing their own name into the spotlight. How can this work for professional services firms?

Clients have increasingly been asking us to use social media and in particular, LinkedIn, as a recruitment tool to help communicate the benefits of working with them and fill current vacancy positions. We are seeing more and more success in our clients’ use of social media when hiring the best talent.

The term ‘metaverse’ has been around for 30 years, believe it or not! But most of us have only heard about it relatively recently and maybe only because Facebook rebranded to Meta in November 2021. What should you be doing to prepare for the metaverse in your professional services firm?

Blogging has so many benefits no matter what size your business is - large, small or on your own, blogging is becoming increasingly important to include as part of your marketing strategy. This is especially crucial for the professional services sector - investing the time in blogging can reap huge rewards.

Well, it’s all about TikTok, isn’t it?!

“No!” I hear you cry, that’s for kids and daft dances… Actually over 70% of TikTok users are over 18!

What other social media platforms should you be looking at in 2022?

Happy New Year! By now, I’m sure we’d all hoped that the coronavirus pandemic would be well behind us and that ‘back to normal’ would be the ‘new normal’. It looks like we need to continue being aware of possible restrictions on meeting face to face, and in turn make the most of digital marketing opportunities. Google is ending support to third-party cookies in Chrome – what w ...

At last, we’ve seen a smidge of normality with face-to-face networking, events and meetings appearing in the second half of this year, but no one could have predicted the ongoing pandemic situation and remote way of working. It’s safe to say, marketing in 2021, has still very much been online.

We are delighted to have been shortlisted as finalists in the Marketing Agency of the Year (under 20 employees) category at this year’s North East Marketing Awards.

Emerging from the pandemic, professional services companies are getting back to full strength and are looking again at their marketing. How do you choose the right team?

Videos are now a very popular choice when it comes to consuming content and many professional services and B2B firms are using video as part of their marketing strategy to raise their profile and increase conversions.

Videos can help to improve engagement and are a useful tool for repurposing work that has already been done such as a blog, website content, email newsletters, presentations, testimonials, case studies and social media.

We are a specialist marketing, digital marketing and social media agency and business development consultancy working with you to attract ideal clients to your professional services firm.