Using industry insight, listening to clients and internal communications to inform business development and marketing strategies
The foundation for any robust strategy and subsequent tactical planning is always research. This matters whether the project is entering a new client sector, maintaining and harvesting more from your existing client base or looking to widen the range of products you offer. Cal Partners can objectively assist with research projects including sector analysis, opportunity spotting, new project scoping and competitor analysis.
Client Satisfaction Reviews
Client Needs Analysis
New Project Scoping
Within your organisation it is always possible to look more closely at your existing client base and explore through a client needs analysis cross-selling, up-selling and referral opportunities. Research can examine the staffing side and ensure that they are aware of what services the organisation offers together with any issues that they may come across in their client facing roles leading to internal marketing projects.
Obtaining third-party, objective input regarding service standards through mystery shopping, complaints handling, client surveys and meetings, ensures visibility of areas of client dissatisfaction and provides an informed foundation for service excellence and appetite for new products. Clients value being asked for feedback, particularly if it is then acted upon.
Engaging and managing external partners such as branding agencies, web designers, SEO specialists and PR agencies can be costly and time consuming. Cal Partners can assist with researching appropriate suppliers, conducting due diligence, drafting briefs, obtaining references or testimonials and conducting "beauty parades" of potential candidates to ensure best value.
New Product Development
Customer Service Audit
New Market Evaluation
Formulating and executing a results driven business development strategy to achieve your objectives be it to attract more clients, penetrate new markets or launch new products.
Guiding you through the vast array of techniques and tools to gain the most return from your marketing spend, centred on realistic, results driven and robust marketing planning.
Ensuring that traditional marketing and business development activities and objectives dovetail with digital strategies generating effective return on investment.
Tenders and Bids
Finding suitable tenders, evaluating whether they are worthwhile and the often urgent pulling together of resources and bid teams.
The process by which an organisation turns ideas and plans into a reality through goal setting, milestones and task ownership - making things happen.
Using industry insight, listening to clients and internal communications to inform business development and marketing strategies.
Recruitment and Outsourcing
Helping you find the right people for business development and marketing roles in your organisation as well as ensuring that you gain best value from external suppliers.