Marketing

Guiding you through the vast array of techniques and tools to gain the most return from your marketing spend, centred on realistic, results driven and robust marketing planning.

The core to successful marketing is to determine your ideal target market, what it is they are after and then adapt and communicate your offering to suit them. Many professional services organisations have been introspective when developing their services often organically over many years and then expect clients to carry on purchasing them. Such organisations should look at their offering from a client's perspective. With the opportunities in digital any offering can be tailored, targeted and communicated exactly to the client's need, in turn providing a competitive advantage.

Audit
Branding 
Strategy 
Tactics
Public Relations (PR) 
Marketing Mix
Events
Trade Shows
Exhibitions 
Collateral
Marketing Planning 

Cal Partners can facilitate this process through detailed internal and external audit including competitor analysis, speaking to staff, stakeholders and engaging with existing clients and prospects. We can then prepare a realistic and achievable marketing plan, deploying the marketing mix tailored to suit the organisation, client base, budget and objectives.

Cal Partners can assist in the evaluation of wider opportunities such as new products, new markets, umbrella brands and campaigns and help determine whether there is really a strategic fit or scarce resource and time should be deployed elsewhere.

Delivering events, attending trade shows, exhibitions and conferences and arranging stand out corporate entertainment, each cement existing relationships with clients and build new relationships with prospects. They demonstrate thought leadership, are a networking opportunity, generate valuable on-line content and are a means of developing a strong contact database. 

With Cal Partners’ experience and qualifications you will have the full range of tools to build and deploy a successful marketing plan in complete alignment with digital and business development strategies.

Cal Partners can operate as an outsourced marketing team enabling the swift implementation of your growth objectives whilst at the same time allowing you to focus on your core business.

Segmentation
Positioning 
Inbound Marketing
Outbound Marketing
Budget 
Campaigns
Newsletters 
Press Releases 
Client Database
Product Launch 
Copywriting