Digital Marketing

Ensuring that traditional marketing and business development activities and objectives dovetail with digital strategies generating effective return on investment. 

Using the web and social media clients now have far more choice than ever before and can pinpoint the exact solution to their requirements. Clients have the tools to carry out detailed research on their prospective professional service providers as well as benchmarking their existing suppliers.

Through the web and social media prospective clients will have often already made up their mind about whether they want to instruct you, even before they have spoken to or met you. The easier that the services you offer can be found, understood and endorsed on-line and through social media, then the easier (and in turn cheaper) it will be for you to generate the business you are looking for.

Content Marketing
Search Engine Optimisation (SEO)
Pay Per Click (PPC)
Social Media
E-mail Marketing
Conversion Rate Optimisation (CRO) 

A strategic approach to digital marketing is essential and must be integral to broader business development and marketing objectives. To stay ahead of the competition a website needs to be far more than a brochure for the firm. Planned and deployed correctly, a digital marketing strategy will provide a measurable and cost effective opportunity to level the playing field. 

Cal Partners can audit your competition, existing marketing activity and current on-line presence and then build a realistic and practical web strategy using appropriate tools and tactics such as content generation, e-mail campaigns, search engine optimisation (SEO), pay per click (PPC), conversion rate optimisation (CRO), link building, remarketing, mobile and social media to maximise the return from what should be a core element of any professional service firm’s marketing strategy.

With Cal Partners' project management expertise we can deliver projects from inception to deployment including detailed analytics and return on investment evaluation.

Link Building
Calls to Action (CTA)
Landing Pages
Content Management Systems (CMS)
Mobile Apps
Biographies and Profiles
Online Reputation Management (ORM)