Corporate Social Responsibility
Leveraging a well-planned and aligned CSR policy for the benefit of marketing and business development objectives, as well as helping to attract and retain quality staff.
Corporate Social Responsibility (CSR) is often overlooked as an effective marketing and business development tool. As well as being the right thing to do, working on CSR projects helps build and strengthen teams internally in any professional services organisation. CSR attracts positive PR by developing strong links and networks with local and business communities. A well managed CSR campaign can produce significant returns in terms of on and off-line content generation and leads.
Ethical Supply Chain
Events and Awards
In an increasingly competitive market professional service consumers look for providers who can demonstrate trust and an ethical grounding. Tenders and bids gain support with evidence of a robust CSR policy. A strong sense of CSR can bond teams as well as helping to attract and retain quality staff. The "Triple Bottom Line" - People, Planet and Profit is now widely recognised as a key Board Room metric.
Cal Partners can assist in drafting CSR policies and ensure that any CSR activities such as supporting a charity, sponsorship or the provision of pro- bono advice, are leveraged for optimum return as part of a wider marketing and business development strategy.
Schools and Universities
Bursaries, Grants and Awards
Triple Bottom Line
Diversity and Inclusion
Formulating and executing a results driven business development strategy to achieve your objectives be it to attract more clients, penetrate new markets or launch new products.
Guiding you through the vast array of techniques and tools to gain the most return from your marketing spend, centred on realistic, results driven and robust marketing planning.
Ensuring that traditional marketing and business development activities and objectives dovetail with digital strategies generating effective return on investment.
Tenders and Bids
Finding suitable tenders, evaluating whether they are worthwhile and the often urgent pulling together of resources and bid teams.
The process by which an organisation turns ideas and plans into a reality through goal setting, milestones and task ownership - making things happen.
Using industry insight, listening to clients and internal communications to inform business development and marketing strategies.
Recruitment and Outsourcing
Helping you find the right people for business development and marketing roles in your organisation as well as ensuring that you gain best value from external suppliers.