Business Development

Formulating and executing a results driven business development strategy to achieve your objectives, be it to attract more clients, penetrate new markets or launch new products or services.

Business development involves listening to and responding to clients and building a relationship. The role of marketing is to raise profile, brand awareness and overall strategy - business development is about identifying and meeting clients’ needs, building trust and ultimately conversion.

Lead Generation
Building Relationships
Client Retention 
Key Account Management (KAM) 
Client Relationship Management (CRM)
Proposition Development
Client Needs Analysis 

The professional services industry is becoming more competitive with discerning clients who, through the web, have access to more information and choice than ever before. Having a strong business development capability opens up significant opportunities and enables you to refine and develop your ideal client base.

Cal Partners assist with lead generation and client acquisition giving you the tools and tactics essential to find and convert new business, retain existing clients and recover lost clients. Cal Partners adopt a solutions based rather than "hard sell" approach. Business development is not the preserve of “rain-makers” or trained salespeople but is founded on listening, responsiveness, delivery, trust and demonstrable expertise - the core skills of a professional services provider.

Cal Partners can operate as an outsourced business development team enabling you to customise, develop and convert your pipeline of ideal clients.

Pipeline Development
Sales Cycle
Thought Leadership 
New Client Acquisition 
New Product Development 
New Sector Development
Competitor Analysis