Formulating and executing a results driven business development strategy to achieve your objectives, be it to attract more clients, penetrate new markets or launch new products or services.
Business development involves listening to and responding to clients and building a relationship. The role of marketing is to raise profile, brand awareness and overall strategy - business development is about identifying and meeting clients’ needs, building trust and ultimately conversion.
Key Account Management (KAM)
Client Relationship Management (CRM)
Client Needs Analysis
The professional services industry is becoming more competitive with discerning clients who, through the web, have access to more information and choice than ever before. Having a strong business development capability opens up significant opportunities and enables you to refine and develop your ideal client base.
Cal Partners assist with lead generation and client acquisition giving you the tools and tactics essential to find and convert new business, retain existing clients and recover lost clients. Cal Partners adopt a solutions based rather than "hard sell" approach. Business development is not the preserve of “rain-makers” or trained salespeople but is founded on listening, responsiveness, delivery, trust and demonstrable expertise - the core skills of a professional services provider.
Cal Partners can operate as an outsourced business development team enabling you to customise, develop and convert your pipeline of ideal clients.
New Client Acquisition
New Product Development
New Sector Development
Formulating and executing a results driven business development strategy to achieve your objectives be it to attract more clients, penetrate new markets or launch new products.
Guiding you through the vast array of techniques and tools to gain the most return from your marketing spend, centred on realistic, results driven and robust marketing planning.
Ensuring that traditional marketing and business development activities and objectives dovetail with digital strategies generating effective return on investment.
Tenders and Bids
Finding suitable tenders, evaluating whether they are worthwhile and the often urgent pulling together of resources and bid teams.
The process by which an organisation turns ideas and plans into a reality through goal setting, milestones and task ownership - making things happen.
Using industry insight, listening to clients and internal communications to inform business development and marketing strategies.
Recruitment and Outsourcing
Helping you find the right people for business development and marketing roles in your organisation as well as ensuring that you gain best value from external suppliers.