Cal Partners was founded by Chris Lucarelli, Chartered Marketer and Chartered Institute of Marketing (CIM) Member. He qualified as a solicitor in 1995 and subsequently worked as a solicitor, then partner in a regional law firm and then a regional commercial practice focusing on litigation. Chris was heavily involved in marketing and business development in each of his roles.
Realising that the legal market was on the brink of seismic change was a catalyst for Chris to galvanise his passion for professional services marketing and business development and study towards the CIM qualifications, culminating in the completion of the CIM Professional Postgraduate Diploma in Marketing.
Cal Partners was formed to work in partnership with professional services firms, deploying client acquisition experience in marketing, digital, business development, project management and research to attract and retain clients.
Chris is a registered provider with innovation company, RTC North, which delivers the ‘Designing Better Business’ programme. Designing Better Business is a service part funded by the European Regional Development Fund and, through the programme, eligible companies can apply for grant funding to work with external experts. Up to 40% grant funding is available for SMEs in Northumberland, Tyne and Wear and County Durham. Click here to apply.
- Independent Financial Advisers/Planners
- Land Agents
- Estate Agents
- Management Consultants
- Recruitment Agencies
- Digital Agencies
- Patent and Trade Mark Attorneys
- Insolvency Practitioners
Formulating and executing a results driven business development strategy to achieve your objectives be it to attract more clients, penetrate new markets or launch new products.
Guiding you through the vast array of techniques and tools to gain the most return from your marketing spend, centred on realistic, results driven and robust marketing planning.
Ensuring that traditional marketing and business development activities and objectives dovetail with digital strategies generating effective return on investment.
Tenders and Bids
Finding suitable tenders, evaluating whether they are worthwhile and the often urgent pulling together of resources and bid teams.
The process by which an organisation turns ideas and plans into a reality through goal setting, milestones and task ownership - making things happen.
Using industry insight, listening to clients and internal communications to inform business development and marketing strategies.
Recruitment and Outsourcing
Helping you find the right people for business development and marketing roles in your organisation as well as ensuring that you gain best value from external suppliers.